Co-creation: a B2C and B2B comparative analysis
D’Andrea, Fernando Antonio Monteiro Christoph ; Rigon, Filipe ; Almeida, Ana Carolina Lopes de ; Filomena, Bertran da Silveira ; Slongo, Luiz Antonio
Marketing intelligence & planning, 2019-09, Vol.37 (6), p.674-688Bradford: Emerald Publishing Limited
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