Idioma:

Feminine Body Care Ads in the Revista do Globo Magazine of the 1930s

Schossler, Joana Carolina ; Sílvio Marcus de Souza Correa

Estudos feministas, 2011-01, Vol.19 (1), p.53 [Periódico revisado por pares]

Texto completo disponível

Citações Citado por

Título:
Feminine Body Care Ads in the Revista do Globo Magazine of the 1930s
Autor: Schossler, Joana Carolina ; Sílvio Marcus de Souza Correa
Assuntos: 20th century ; Advertisements ; Advertising ; Children ; Cosmetics ; Drug industry ; Femininity ; Historical analysis ; Hygiene ; Mothers ; Women
É parte de: Estudos feministas, 2011-01, Vol.19 (1), p.53
Descrição: Since the beginning of the 20th century, the habit of going to the beach allowed for theprogressive revelation of the bodies of women, men, and children in Rio Grande do Sul (Brasil).Women were the main targets of advertisements for hygiene and pharmaceutical products,cosmetics, and fashion. During the 1930s, a wide variety of such products was advertised in theRevista do Globo magazine. With the aim of satisfying new feminine desires through new products, these advertisements allow for a historical analysis of the representation of the modern woman,especially the birth of a new feminine body. This article discusses the changes in the representationof women, during the 1930s, based on the advertisements which appeared in the most widelyread magazine in the state of Rio Grande do Sul at the time.
Editor: Florianopolis: Universidade Federal de Santa Catarina, CFH/CCE - Revista Estudos Feministas
Idioma: Português

Voltar para lista de resultados