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How Direct-To-Consumer Television Advertising For Osteoarthritis Drugs Affects Physicians' Prescribing Behavior

Bradford, W. David ; Kleit, Andrew N ; Nietert, Paul J ; Steyer, Terrence ; McIlwain, Thomas ; Ornstein, Steven

Health Affairs, 2006-09, Vol.25 (5), p.1371-1377 [Periódico revisado por pares]

United States: Health Affairs

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Título:
How Direct-To-Consumer Television Advertising For Osteoarthritis Drugs Affects Physicians' Prescribing Behavior
Autor: Bradford, W. David ; Kleit, Andrew N ; Nietert, Paul J ; Steyer, Terrence ; McIlwain, Thomas ; Ornstein, Steven
Assuntos: Advertising as Topic ; Arthritis ; Celecoxib ; Consumer advertising ; Cyclooxygenase 2 Inhibitors - economics ; Cyclooxygenase 2 Inhibitors - therapeutic use ; Drug Industry ; Drug Utilization - statistics & numerical data ; Drugs ; Humans ; Impact analysis ; Lactones - economics ; Lactones - therapeutic use ; Marketing ; Medical practices ; Osteoarthritis ; Osteoarthritis - drug therapy ; Patient Satisfaction ; Patients ; Pharmaceutical industry ; Physician and patient ; Physician-Patient Relations ; Physicians ; Practice Patterns, Physicians' - statistics & numerical data ; Prescription drugs ; Primary care ; Primary Health Care ; Pyrazoles - economics ; Pyrazoles - therapeutic use ; Studies ; Sulfonamides - economics ; Sulfonamides - therapeutic use ; Sulfones - economics ; Sulfones - therapeutic use ; Television ; Television advertising ; United States ; Variables
É parte de: Health Affairs, 2006-09, Vol.25 (5), p.1371-1377
Notas: ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
Descrição: Concern about the potential pernicious effect of direct-to-consumer (DTC) drug advertising on physicians' prescribing patterns was heightened with the 2004 withdrawal of Vioxx, a heavily advertised treatment for osteoarthritis. We examine how DTC advertising has affected physicians' prescribing behavior for osteoarthritis patients. We analyzed monthly clinical information on fifty-seven primary care practices during 2000-2002, matched to monthly brand-specific advertising data for local and network television. DTC advertising of Vioxx and Celebrex increased the number of osteoarthritis patients seen by physicians each month. DTC advertising of Vioxx increased the likelihood that patients received both Vioxx and Celebrex, but Celebrex ads only affected Vioxx use.
Editor: United States: Health Affairs
Idioma: Inglês

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How Direct-To-Consumer Television Advertising For Osteoarthritis Drugs Affects Physicians' Prescribing Behavior

Bradford, W. David ; Kleit, Andrew N ; Nietert, Paul J ; Steyer, Terrence ; McIlwain, Thomas ; Ornstein, Steven

United States: Health Affairs

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