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“Everything Is Perfect, and We Have No Problems”: Detecting and Limiting Social Desirability Bias in Qualitative Research

Bergen, Nicole ; Labonté, Ronald

Qualitative health research, 2020-04, Vol.30 (5), p.783-792 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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  • Título:
    “Everything Is Perfect, and We Have No Problems”: Detecting and Limiting Social Desirability Bias in Qualitative Research
  • Autor: Bergen, Nicole ; Labonté, Ronald
  • Assuntos: Bias ; Cues ; Debriefing ; Desirability ; Health technology assessment ; Qualitative research ; Rural communities ; Social cues ; Social desirability ; Teams
  • É parte de: Qualitative health research, 2020-04, Vol.30 (5), p.783-792
  • Notas: ObjectType-Article-1
    SourceType-Scholarly Journals-1
    ObjectType-Feature-2
    content type line 23
  • Descrição: Many qualitative research studies acknowledge the possibility of social desirability bias (a tendency to present reality to align with what is perceived to be socially acceptable) as a limitation that creates complexities in interpreting findings. Drawing on experiences conducting interviews and focus groups in rural Ethiopia, this article provides an empirical account of how one research team developed and employed strategies to detect and limit social desirability bias. Data collectors identified common cues for social desirability tendencies, relating to the nature of the responses given and word choice patterns. Strategies to avoid or limit bias included techniques for introducing the study, establishing rapport, and asking questions. Pre-fieldwork training with data collectors, regular debriefing sessions, and research team meetings provided opportunities to discuss social desirability tendencies and refine approaches to account for them throughout the research. Although social desirability bias in qualitative research may be intractable, it can be minimized.
  • Editor: Los Angeles, CA: SAGE Publications
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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