skip to main content
Visitante
Meu Espaço
Minha Conta
Sair
Identificação
This feature requires javascript
Tags
Revistas Eletrônicas (eJournals)
Livros Eletrônicos (eBooks)
Bases de Dados
Bibliotecas USP
Ajuda
Ajuda
Idioma:
Inglês
Espanhol
Português
This feature required javascript
This feature requires javascript
Primo Search
Busca Geral
Busca Geral
Acervo Físico
Acervo Físico
Produção Intelectual da USP
Produção USP
Search For:
Clear Search Box
Search in:
Busca Geral
Or select another collection:
Search in:
Busca Geral
Busca Avançada
Busca por Índices
This feature requires javascript
Tipo de recurso
criteria input
qualquer lugar do registro
no título
como autor
no assunto
Data de publicação
lsr01
lsr02
lsr03
lsr04
Orientador
Show Results with:
no título
Show Results with:
qualquer lugar do registro
no título
como autor
no assunto
Data de publicação
lsr01
lsr02
lsr03
lsr04
Orientador
Mostra resultados com:
criteria input
que contêm minhas palavras de busca
com a frase exata
começa com
Mostra resultados com:
Índice
criteria input
E
OU
NÃO
This feature requires javascript
Creating shared value: the case of innovability at Suzano in Brazil
Tommaso, Silvia Ferraz Nogueira De; Pinsky, Vanessa
INMR - Innovation & Management Review; v. 19 n. 3 (2022); 208-221
Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade 2022-07-08
Acesso online
Exibir Online
Detalhes
Resenhas & Tags
Mais Opções
This feature requires javascript
Enviar para
Adicionar ao Meu Espaço
Remover do Meu Espaço
E-mail (máximo 30 registros por vez)
Imprimir
Link permanente
Referência
EasyBib
EndNote
RefWorks
del.icio.us
Exportar RIS
Exportar BibTeX
This feature requires javascript
Título:
Creating shared value: the case of innovability at Suzano in Brazil
Autor:
Tommaso, Silvia Ferraz Nogueira De
;
Pinsky, Vanessa
Assuntos:
Shared Value
;
Innovation
;
Sustainability
;
Strategy
;
Iqa Method
É parte de:
INMR - Innovation & Management Review; v. 19 n. 3 (2022); 208-221
Descrição:
Purpose – This study aims to investigate how Suzano implemented shared value (SV) strategies to reconcileprofitability and social welfare by joining innovation and sustainability.Design/methodology/approach – The authors use an exploratory, descriptive qualitative approach usingthe interactive qualitative analysis (IQA) method. IQA procedures and protocols were operationalized to get toSuzano’s SV system. Primary data were collected through in-depth interviews. Content analyses wereconducted with the support of Atlas.ti software.Findings – The most relevant findings of this research are (1) Suzano developed a unique strategy to spreadcollaborative and innovation mindset throughout the organization called “innovability”; (2) Suzano’s effort tounderstand local community’s demands and a collaborative work raised the companies’ profitability andenabled prosperity for the community; (3) the IQA procedures and protocols enabled the development of aSuzano’s SV system, composed of nine elements and their relationships. They are purpose-driven leadership,materiality matrix, social welfare, profitability, ecosystem, business results, social results, impact andsustainable economic development, (4) purpose-driven leadership is the system’s driver.Research limitations/implications – This study was limited to studying the implementation of the SV as astrategy to reconcile profitability and welfare. Despite the findings about the company’s conflicts with localcommunities and the strategy with small family producers, other studies could evaluate the strategy ofdifferent stakeholders, such as the supply chain since Suzano is one of the leading companies of paper sales inBrazil.Practical implications – By using IQA protocols and the nine elements of this study, other researchers mayreplicate it to investigate the adoption of SV strategies in other organizations. The SV system developed in thisstudy may be used by business leaders to disseminate the SV policies and practices in their organization.Social implications – The company adopts the three forms of SV -reconceiving products and markets,redefining productivity in the value chain and developing clusters with the local community-as strategies forsustainable and collaborative management. Suzano was led to get involved with the problems and conflicts’root causes. By doing so, the company unlocked innovation as a driver to achieve sustainable and responsiblemanagement. For them, innovation is in service of sustainability, creating innovability. Both concepts are partof the whole organization culture and practice. Innovability is Suzano’s essence, and SV strategies are themeans to scale it.Originality/value – The originality of the paper relies on the method and techniques used to gather andanalyze primary data, in which the unit of analysis (Suzano’s SV strategy) was considered a system. Majorfindings were validated with research participants. By using IQA protocols and the nine elements of this study,other researchers may replicate it to investigate the adoption of SV strategies in other organizations.
Títulos relacionados:
https://www.revistas.usp.br/rai/article/view/199910/184184
Editor:
Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
Data de criação/publicação:
2022-07-08
Formato:
Adobe PDF
Idioma:
Inglês
Links
Revistas USP
This feature requires javascript
This feature requires javascript
Voltar para lista de resultados
This feature requires javascript
This feature requires javascript
Buscando em bases de dados remotas. Favor aguardar.
Buscando por
em
scope:(USP_PRODUCAO),scope:(USP_EBOOKS),scope:("PRIMO"),scope:(USP),scope:(USP_EREVISTAS),scope:(USP_FISICO),primo_central_multiple_fe
Mostrar o que foi encontrado até o momento
This feature requires javascript
This feature requires javascript