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Following you: Disciplines of listening in social media

Crawford, Kate

Continuum (Mount Lawley, W.A.), 2009-08, Vol.23 (4), p.525-535 [Periódico revisado por pares]

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Título:
Following you: Disciplines of listening in social media
Autor: Crawford, Kate
Assuntos: Blogging ; Communication ; Companies ; Hearing ; Internet ; Listening ; Lurking ; Media ; Paying attention ; Social networks ; Twitter
É parte de: Continuum (Mount Lawley, W.A.), 2009-08, Vol.23 (4), p.525-535
Notas: Continuum (Perth), v.23, no.4, Aug 2009: (525)-535
ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
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Descrição: This paper develops the concept of listening as a metaphor for paying attention online. Pejorative terms such as 'lurking' have failed to capture much detail about the experience of presence online. Instead, much online media research has focused on 'having a voice', be it in blogs, wikis, social media, or discussion lists. The metaphor of listening can offer a productive way to analyse the forms of online engagement that have previously been overlooked, while also allowing a deeper consideration of the emerging disciplines of online attention. Social media are the focus of this paper, and in particular, how these platforms are changing the configurations of the ideal listening subject. Three modes of online listening are discussed: background listening, reciprocal listening, and delegated listening; Twitter provides a case study for how these modes are experienced and performed by individuals, politicians and corporations.
Editor: Abingdon: Taylor & Francis Group
Idioma: Inglês

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