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The visual design of urban multimedia portals
Wang, Lin ; Zhang, Yi Singh, Dhananjay
PloS one, 2023-03, Vol.18 (3), p.e0282712-e0282712
[Periódico revisado por pares]
United States: Public Library of Science
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Título:
The visual design of urban multimedia portals
Autor:
Wang, Lin
;
Zhang, Yi
Singh, Dhananjay
Assuntos:
Aesthetics
;
Analysis
;
Analytic Hierarchy Process
;
Biology and Life Sciences
;
Color
;
Color matching
;
Color mixing
;
Computer and Information Sciences
;
Confusion
;
Cultural differences
;
Culture
;
Decision making
;
Design
;
Design and construction
;
Designers
;
Factor analysis
;
Female
;
Humans
;
Interfaces
;
Internet
;
Male
;
Methods
;
Multimedia
;
Physical Sciences
;
Reference Values
;
Research and Analysis Methods
;
Semantics
;
Social aspects
;
Social Sciences
;
System effectiveness
;
User behavior
;
User experience
;
Web site design
;
Web sites
;
Websites
;
Weight analysis
É parte de:
PloS one, 2023-03, Vol.18 (3), p.e0282712-e0282712
Notas:
ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
Competing Interests: There are no conficts of interest in the content of this article.
Descrição:
In the visual design of a portal website, color is the first intuitive factor for users. It is relatively difficult for the designer of a city portal website to choose a color system that represents a city's unique color from among the many available options. Therefore, this study extracted a decision-making model of the urban color system, which can help decision-makers and designers choose among color systems, and then effectively design a portal website that conforms to local cultural attributes. The proposed method to solve the problem involved obtaining optimal color matching by performing weight analysis of colors through 123 sample color semantics, factor analysis, and a fuzzy analytic hierarchy process. Semantic analysis was used to classify colors into four categories of fashion, technology, calm, and dazzling. The fashion color matching scheme scored relatively high. Web page color matching schemes with a white background were popular, among which a white and green color matching scheme scored relatively high. At the same time, there are differences in color preferences between genders and cultures. This study is significant because it proposes a color decision model for portal websites, which provides a reference value that can also be applied to the selection of color schemes for other types of web pages in the future.
Editor:
United States: Public Library of Science
Idioma:
Inglês
Links
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