The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis

Dotzel, Thomas ; Shankar, Venkatesh

Journal of marketing, 2019-09, Vol.83 (5), p.133-152 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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