A Review of: Perloff, R. M. (2003). "The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (2nd ed.)": Mahwah, NJ: Lawrence Erlbaum Associates, Inc. ISBN: 0805840885 (softcover) $46.50; ISBN: 0805840877 (hardcover) $99.95, 416 pages
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