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Aggressive Netflix muscles into movies

Lang, Brent ; Spangler, Todd

Variety, 2014-10, Vol.325 (9), p.16

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Título:
Aggressive Netflix muscles into movies
Autor: Lang, Brent ; Spangler, Todd
Assuntos: Company marketing practices ; Marketing ; Motion pictures ; Movies ; Theater ; Theaters & cinemas ; Ticket sales ; Video stores
É parte de: Variety, 2014-10, Vol.325 (9), p.16
Notas: content type line 24
ObjectType-News-1
SourceType-Magazines-1
Descrição: The first with Imax and the Weinstein Co. to fund and simultaneously release a sequel to martial arts classic "Crouching Tiger, Hidden Dragon" online and in select theaters in August 2015; followed by a four-picture deal with Adam Sandler. With a roughly $27 billion market cap, Netflix appears ready to offer stars big paydays - the kinds of checks many are no longer receiving from studios. [...]Netflix has an incentive to pay top dollar for recognizable franchises, given its eagerness to plant a flag in original movies.
Editor: Los Angeles: Penske Business Media, LLC
Idioma: Inglês

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