Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

Hofacker, Charles ; Golgeci, Ismail ; Pillai, Kishore Gopalakrishna ; Gligor, David Marius

European journal of marketing, 2020-06, Vol.54 (6), p.1161-1179 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

Texto completo disponível