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Strategic organizational communication into the twenty-first century

Charles Conrad Marshall Scott Poole 1951-

Fort Worth Harcourt Brace College Publishers c1998

Localização: EACH - Esc. Artes, Ciências e Humanidades    (658.45 C754s 4.ed. )(Acessar)

  • Título:
    Strategic organizational communication into the twenty-first century
  • Autor: Charles Conrad
  • Marshall Scott Poole 1951-
  • Assuntos: Communication in organizations; Communication in management; Communication -- Social aspects; Communication in organizations; COMUNICAÇÃO NA ADMINISTRAÇÃO; COMUNICAÇÃO ORGANIZACIONAL; Kommunikation; Organisation
  • Notas: Includes bibliographical references (pages 427-457) and index
  • Descrição: Unit I. Strategies of Organizing -- Chapter 1. Strategic Organizational Communication -- Organizational Communication as Strategic Discourse -- Case Study: Respect the Divine and Love People -- Organizational Communication as Contextualized Discourse -- Case Study: Can You Trust Anyone Under Thirty? -- Organizational Communication as Systemic Discourse -- Summary: The Complexities of Organizational Communication -- The Design of This Book -- Chapter 2. Traditional Strategies of Organizing -- The Context Surrounding the Development of Traditional Strategies -- Traditional Strategies of Organizational Design -- Case Study: The "Challenger" Disaster -- Traditional Strategies of Motivation and Control -- Case Study: Nieman Marcus Is the Company Store -- Traditional Strategies of Leadership -- Summary: Communication and Traditional Strategies of Organizing -- Chapter 3. Relational Strategies of Organizing -- The Context Surrounding the Development of Relational Strategies -- Relational Strategies of Organizational Design -- Case Study: No Pillsbury Dough Boys Here -- Case Study: Bing Would've Been Proud -- Relational Strategies of Motivation and Control -- Relational Strategies of Leadership -- Conclusion: Principles of Relational Communication Strategies -- Chapter 4. Cultural Strategies of Organizing -- The Context Surrounding Cultural Strategies of Organizing -- Cultural Strategies of Organizational Design -- Cultural Strategies of Motivation and Control -- Case Study: Trouble in the Happiest Place on Earth -- Case Study: The Hidden Emotions of Tourism -- Cultural Strategies of Leadership -- A Retrospective Look at the Major Strategies of Organizing -- Chapter 5. Communication Technology and New Strategies of Organizing -- Designing Effective Organizational Communication Systems: Contingency Design Theory -- Case Study: Steeling Away into a Different Structure -- The Rules of the Game Are Changing -- Information Technology: Expanding the Horizons of Organi
  • Editor: Fort Worth Harcourt Brace College Publishers
  • Data de criação/publicação: c1998
  • Formato: xiv, 479 p. illustrations 25 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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