Relationship Quality in Business to Business Relationships-Reviewing the Current Literatures and Proposing a New Measurement Model

Jiang, Zhizhong ; Shiu, Eric ; Henneberg, Stephan ; Naude, Peter

Psychology & marketing, 2016-04, Vol.33 (4), p.297-313 [Periódico revisado por pares]

Hoboken: Blackwell Publishing Ltd

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