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Innovation the five disciplines for creating what customers want

Curtis Ray Carlson William W Wilmot

New York Crown Business c2006

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  • Título:
    Innovation the five disciplines for creating what customers want
  • Autor: Curtis Ray Carlson
  • William W Wilmot
  • Assuntos: Technological innovations -- Management -- Case studies; Organizational effectiveness -- Case studies; Creative ability in business -- Case studies; Industrial management -- Case studies; New products -- Case studies; INOVAÇÕES TECNOLÓGICAS
  • Notas: Includes bibliographical references (p. 305-338) and index
  • Descrição: Why listen to us? -- essence of innovation : how Frank hit a home run -- Innovate or die : the exponential economy -- Discipline 1: Important needs -- Work on important customer and market needs : the RFID tag -- Creating customer value : your only job -- Discipline 2 : value creation -- It's as simple as NABC : how Liz got her big job -- Watering holes for creating value : the day the BBC walked in -- More ideas for faster value creation : origins of Linux -- Your elevator pitch : how HDTV began -- Your innovation plan : from the ski slope to the firehouse -- Discipline 3 : innovation champions -- champion : the Mayor of Kellyville -- Discipline 4 : innovation teams -- Genius of teams : Douglas Engelbart and the birth of the personal computer -- Forming the innovation team : how we won an Emmy for HDTV -- Overcoming blockages to innovation : Jim Torpedoes a splended idea -- Innovation motivators : saving Larry's life -- Discipline 5 : organizational alignment -- Your innovation team : you can start now -- innovation enterprise : continuous value creation (CVC) throughout -- Innovation's five disciplines : a foundation for national competitiveness in a world of abundance -- Appendix : value factor analysis -- Glossary -- Notes -- Acknowledgments -- Index
  • Editor: New York Crown Business
  • Data de criação/publicação: c2006
  • Formato: 356 p ill 25 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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