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Better Brainstorming

Gregersen, Hal

Harvard business review, 2018-05

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Título:
Better Brainstorming
Autor: Gregersen, Hal
Assuntos: Brainstorming ; Cognition & reasoning ; Group dynamics ; Social interaction
É parte de: Harvard business review, 2018-05
Notas: ObjectType-Article-2
ObjectType-Feature-1
content type line 24
SourceType-Magazines-1
Descrição: Brainstorming for questions rather than answers makes it easier to push past cognitive biases and venture into uncharted territory. In traditional brainstorming -- the kind that focuses on generating answers -- individuals perform better than groups, on average. That's because powerful group dynamics such as "social loafing" (coasting on others' contributions) and social anxiety (fears about how one's ideas will be judged) can hinder original thinking and stifle the voices of introverted members. But the question burst methodology, by design, reverses many of those destructive dynamics by prompting people to depart from their usual habits of social interaction. For one thing, it creates a safe space for anyone, including a quieter person, to offer a different perspective. Because a question burst doesn't demand that anyone instantly assert a point of view, people often feel more comfortable speaking up. The sole focus on questions also suspends the automatic rush to provide an answer -- and ultimately helps expand the problem space for deeper exploration.
Editor: Boston: Harvard Business Review
Idioma: Inglês

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