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Testing 1-2-3 experimental design with applications in marketing and service operations

Johannes Ledolter Arthur J Swersey

Localização: EACH - Esc. Artes, Ciências e Humanidades (658.8 L474t )(Acessar)

Título:
Testing 1-2-3 experimental design with applications in marketing and service operations
Autor: Johannes Ledolter
Arthur J Swersey
Assuntos: Marketing research; MARKETING (MÉTODOS ESTATÍSTICOS); Service industries -- Research; Experimental design; Dienstleistung; Experiment; Marketing; Statistik
Notas: Includes bibliographical references (p. [289]-294) and index
Descrição: A review of basic statistical concepts -- Testing differences among several means : completely randomized and randomized complete block experiments -- Two-level factorial experiments -- Two-level fractional factorial designs -- Plackett-Burman designs -- Experiments with factors at three or more levels -- Nonorthogonal designs and computer software for design construction and data analysis
Editor: Stanford, Calif Stanford Business Books
Data de criação/publicação: 2007
Formato: xii, 300 p ill 27 cm.
Idioma: Inglês

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