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The TV owned by Silvio Santos--marketing strategies in the production the SBT schedule: a quantitative approach/A TV de Silvio Santos--estrategias mercadologicas na grade de programacao do SBT: um enfoque quantitativo

Galhardi, Claudia Pereira ; Ortega, Felix ; Igartua, Juan Jose

Revista FAMECOS, 2017-01, Vol.24 (1) [Peer Reviewed Journal]

Editora da PUCRS

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