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Principes, modalités, apports et limites de la Design Science Research en marketing – application illustrative au pilotage des parcours clientsJacob, Florence ; Pez, Virginie ; Volle, PierreRecherche et applications en marketing, 2022-04, Vol.37 (2), p.3-32 [Periódico revisado por pares]London, England: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Experimental research in expatriation and its challenges: A literature review and recommendationsNoethen, Daniela ; Alcazar, RocioGerman Journal of Human Resource Management: Zeitschrift für Personalforschung, 2020-05, Vol.34 (2), p.252-283 [Periódico revisado por pares]London, England: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor FirmBendapudi, Neeli ; Leone, Robert P.Journal of marketing, 2002-04, Vol.66 (2), p.83-101 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Le modèle logit multinomial à coefficients aléatoiresBonnet, CélineRecherche et applications en marketing, 2004-09, Vol.19 (3), p.61-72 [Periódico revisado por pares]London, England: Presses Universitaires de GrenobleTexto completo disponível |
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Material Type: Artigo
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On Individual-Level Inference in Job Duration Research: A Reexamination of the Wisconsin School Superintendents StudySchmittlein, David C. ; Morrison, Donald G.Administrative Science Quarterly, 1981-03, Vol.26 (1), p.84-89 [Periódico revisado por pares]Ithaca, N.Y: Cornell University Graduate School of Business and Public AdministrationTexto completo disponível |
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Material Type: Artigo
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Methodological Challenges and Solutions for Leadership ResearchersHanges, Paul J. ; Shteynberg, GaryGerman Journal of Human Resource Management: Zeitschrift für Personalforschung, 2004-08, Vol.18 (3), p.346-358 [Periódico revisado por pares]London, England: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Dealing with Missing Information in SurveysLansing, John B. ; Eapen, A. T.Journal of marketing, 1959-10, Vol.24 (2), p.21-27 [Periódico revisado por pares]American Marketing AssociationTexto completo disponível |