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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Artigo
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Review articles: purpose, process, and structurePalmatier, Robert W. ; Houston, Mark B. ; Hulland, JohnJournal of the Academy of Marketing Science, 2018, Vol.46 (1), p.1-5 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 2 |
Material Type: Artigo
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Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketingHulland, John ; Houston, Mark B.Journal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.351-359 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 3 |
Material Type: Artigo
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The future of technology and marketing: a multidisciplinary perspectiveGrewal, Dhruv ; Hulland, John ; Kopalle, Praveen K. ; Karahanna, ElenaJournal of the Academy of Marketing Science, 2020, Vol.48 (1), p.1-8 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 4 |
Material Type: Artigo
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Reimagining marketing strategy: driving the debate on grand challengesde Ruyter, Ko ; Keeling, Debbie Isobel ; Plangger, Kirk ; Montecchi, Matteo ; Scott, Maura L. ; Dahl, Darren W.Journal of the Academy of Marketing Science, 2022-01, Vol.50 (1), p.13-21 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 5 |
Material Type: Artigo
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The importance of behavioral outcomesHulland, John ; Houston, MarkJournal of the Academy of Marketing Science, 2021-05, Vol.49 (3), p.437-440 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 6 |
Material Type: Artigo
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Consumer journeys: developing consumer-based strategyHamilton, Rebecca ; Price, Linda L.Journal of the Academy of Marketing Science, 2019-03, Vol.47 (2), p.187-191 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 7 |
Material Type: Artigo
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“Keep on Turkin’”?Hulland, John ; Miller, JeffJournal of the Academy of Marketing Science, 2018-09, Vol.46 (5), p.789-794 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 8 |
Material Type: Artigo
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Innovation in the digital economy: a broader view of its scope, antecedents, and consequencesSorescu, Alina ; Schreier, MartinJournal of the Academy of Marketing Science, 2021-07, Vol.49 (4), p.627-631 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 9 |
Material Type: Artigo
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Get the picture? Using visuals to represent theoryRasolofoarison, Dina ; Russell, Cristel AntoniaJournal of the Academy of Marketing Science, 2024-03, Vol.52 (2), p.599-603 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 10 |
Material Type: Artigo
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The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiencesNoble, Stephanie M. ; Mende, MartinJournal of the Academy of Marketing Science, 2023-07, Vol.51 (4), p.747-756 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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