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Online peer and editorial recommendations, trust, and choice in virtual markets
Online peer and editorial recommendations, trust, and choice in virtual markets
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Online peer and editorial recommendations, trust, and choice in virtual markets

Smith, Donnavieve ; Menon, Satya ; Sivakumar, K.

Journal of interactive marketing, 2005, Vol.19 (3), p.15-37 [Periódico revisado por pares]

Hoboken: Elsevier Inc

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2
Advertising Pressures on Newspapers: A Survey
Advertising Pressures on Newspapers: A Survey
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Advertising Pressures on Newspapers: A Survey

Soley, Lawrence C. ; Craig, Robert L.

Journal of advertising, 1992-12, Vol.21 (4), p.1-10 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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3
The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice
The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice
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The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice

Huber, Joel ; Wittink, Dick R. ; Fiedler, John A. ; Miller, Richard

Journal of marketing research, 1993-02, Vol.30 (1), p.105-114 [Periódico revisado por pares]

Chicago: American Marketing Association

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4
Organizational Consequences, Marketing Ethics, and Salesforce Supervision
Organizational Consequences, Marketing Ethics, and Salesforce Supervision
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Organizational Consequences, Marketing Ethics, and Salesforce Supervision

Hunt, Shelby D. ; Vasquez-Parraga, Arturo Z.

Journal of marketing research, 1993-02, Vol.30 (1), p.78-90 [Periódico revisado por pares]

Chicago: American Marketing Association

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5
Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables
Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables
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Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables

Dillon, William R. ; Kumar, Ajith ; de Borrero, Melinda Smith

Journal of marketing research, 1993-02, Vol.30 (1), p.42-51 [Periódico revisado por pares]

Chicago: American Marketing Association

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6
The Motivational Impact of Sales Quotas on Effort
The Motivational Impact of Sales Quotas on Effort
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The Motivational Impact of Sales Quotas on Effort

Chowdhury, Jhinuk

Journal of marketing research, 1993-02, Vol.30 (1), p.28-41 [Periódico revisado por pares]

Chicago: American Marketing Association

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7
The Effects of Length, Content, and Repetition on Television Commercial Effectiveness
The Effects of Length, Content, and Repetition on Television Commercial Effectiveness
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The Effects of Length, Content, and Repetition on Television Commercial Effectiveness

Singh, Surendra N. ; Cole, Catherine A.

Journal of marketing research, 1993-02, Vol.30 (1), p.91-104 [Periódico revisado por pares]

Chicago: American Marketing Association

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8
Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects
Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects
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Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects

Brown, Steven P. ; Peterson, Robert A.

Journal of marketing research, 1993-02, Vol.30 (1), p.63-77 [Periódico revisado por pares]

Chicago: American Marketing Association

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9
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
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A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions

Boulding, William ; Kalra, Ajay ; Staelin, Richard ; Zeithaml, Valarie A.

Journal of marketing research, 1993-02, Vol.30 (1), p.7-27 [Periódico revisado por pares]

Chicago: American Marketing Association

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10
Carryover and Backfire Effects in Marketing Research
Carryover and Backfire Effects in Marketing Research
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Carryover and Backfire Effects in Marketing Research

Bickart, Barbara A.

Journal of marketing research, 1993-02, Vol.30 (1), p.52-62 [Periódico revisado por pares]

Chicago: American Marketing Association

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