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1
Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)
Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)
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Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)

Davod Feiz ; Mohammad Ebrahim Baghernezhad Hamzekolaie ; Fahime Mahavarpour

New marketing research journal, 2022-11, Vol.12 (3), p.153-176

University of Isfahan

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2
Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation
Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation
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Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation

Seyyede Khadije Taghinejad ; Houriyeh Dehghanpouri ; Mojtaba Rajabi

New marketing research journal, 2022-11, Vol.12 (3), p.111-132

University of Isfahan

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3
Dystechnia: technology deficient model and suggestions for entrepreneurship
Dystechnia: technology deficient model and suggestions for entrepreneurship
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Dystechnia: technology deficient model and suggestions for entrepreneurship

Romina Farhadi nahad ; Maryam Soleimani

New marketing research journal, 2014-05, Vol.4 (3), p.191-210

University of Isfahan

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4
Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science Technology Town)
Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science Technology Town)
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Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science Technology Town)

Ali Kazemi ; Ali Safari ; Soheila Aarabi

New marketing research journal, 2016-01, Vol.5 (3), p.87-102

University of Isfahan

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5
The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation
The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation
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The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation

Nader Seyyedamiri ; Morteza Hendijani Fard

New marketing research journal, 2017-05, Vol.7 (1), p.59-74

University of Isfahan

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6
Behavioral differences between the two groups of users and non-users of self-service technologies
Behavioral differences between the two groups of users and non-users of self-service technologies
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Behavioral differences between the two groups of users and non-users of self-service technologies

Hossein Vazifehdust ; Amin Mojoodi ; Saeed Jalalian

New marketing research journal, 2014-07, Vol.4 (1), p.136-119

University of Isfahan

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7
The Effect of Information Technology on Value Chain of Iranian Exemplary Exporter Manufacturer Companies
The Effect of Information Technology on Value Chain of Iranian Exemplary Exporter Manufacturer Companies
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The Effect of Information Technology on Value Chain of Iranian Exemplary Exporter Manufacturer Companies

Mahmood Naderi Bani ; Mohammad Ali Feyzpoor ; Ali Sanayei

New marketing research journal, 2013-01, Vol.2 (4), p.23-44

University of Isfahan

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8
Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance
Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance
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Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance

Mohamad Tabatabaei Nasab ; Saeed Saeeda Ardakani ; Fateme Nikzad

New marketing research journal, 2014-03, Vol.3 (4), p.181-196

University of Isfahan

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9
Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model
Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model
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Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model

hossein rezaei ; javad khazaei pool ; JAVAD shabani

New marketing research journal, 2012-06, Vol.2 (1), p.93-110

University of Isfahan

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10
Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model
Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model
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Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model

Hossein Rezaei Dolat Abadi ; Javad Khazaei poul ; Javad Shabani Naftchali

New marketing research journal, 2012-01, Vol.2 (1)

University of Isfahan

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