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Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping InvolvementHoward, Daniel J. ; Kerin, Roger A.Journal of marketing, 2006-10, Vol.70 (4), p.185-204 [Periódico revisado por pares]American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Consumer Trust, Value, and Loyalty in Relational ExchangesSirdeshmukh, Deepak ; Singh, Jagdip ; Sabol, BarryJournal of marketing, 2002-01, Vol.66 (1), p.15-37 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Invisible Disabilities and InequalityMcLeod, Jane D.Social psychology quarterly, 2023-03, Vol.86 (1), p.6-29 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Subjective Environments of Bureaucracy: Accuracies and Inaccuracies in Role-Taking among Administrators, Legislators, and CitizensYarwood, Dean L. ; Nimmo, Dan D.The Western political quarterly, 1976, Vol.29 (3), p.337-352 [Periódico revisado por pares]Thousand Oaks, CA: University of UtahTexto completo disponível |
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Material Type: Artigo
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Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor FirmBendapudi, Neeli ; Leone, Robert P.Journal of marketing, 2002-04, Vol.66 (2), p.83-101 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Behavioral Experiment in Two-Person BargainingGreen, Paul E. ; Gross, Irwin ; Robinson, Patrick J.Journal of marketing research, 1967-11, Vol.4 (4), p.374-379 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Les dynamiques émotionnelles collectives. Perspectives pour le marketingDidry, Nico ; Giannelloni, Jean-LucRecherche et applications en marketing, 2019-10, Vol.34 (4), p.105-132 [Periódico revisado por pares]London, England: Sage Publications, LtdTexto completo disponível |
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Material Type: Artigo
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Pay Justice and Pay Satisfaction: The Influence of Reciprocity, Social Comparisons, and Standard of LivingAdriaans, Jule ; Sauer, Carsten ; Moya, CristóbalSocial psychology quarterly, 2023-03, Vol.86 (1), p.95-106 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Test d'un modèle d'intention à effets multiples incluant la confiance et la concurrence: une application aux maisons de courtageLaroche, Michel ; Caron, NathalieRecherche et applications en marketing, 1995-03, Vol.10 (1), p.23-37 [Periódico revisado por pares]London, England: Presses Universitaires de GrenobleTexto completo disponível |
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Material Type: Artigo
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La vulnérabilité des consommateurs en situation de handicap : les apports d’une prise en compte du tempsBeudaert, Anthony ; Nau, Jean-PhilippeRecherche et applications en marketing, 2021-10, Vol.36 (4), p.3-26 [Periódico revisado por pares]London, England: SAGE PublicationsTexto completo disponível |