Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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11 |
Material Type: Artigo
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Interpreting and Using Quantitative AIDS to Business DecisionNelson, James E.Journal of Marketing Research, 1976-11, Vol.13 (4), p.449-449 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
12 |
Material Type: Artigo
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Qualitative Analysis: Historical and Critical EssaysGatty, RonaldJournal of marketing research, 1973-08, Vol.10 (3), p.351 [Periódico revisado por pares]Chicago: SAGE PUBLICATIONS, INCTexto completo disponível |
13 |
Material Type: Artigo
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A Name to Conjure with-A discussion of the Naming of New BrandsCollins, LeslieEuropean journal of marketing, 1977-07, Vol.11 (5), p.339 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
14 |
Material Type: Artigo
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Qualitative Research in MarketingTrenholm, LindaJournal of Marketing Research, 1976-11, Vol.13 (4), p.449-450 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
15 |
Material Type: Artigo
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Market Segmentation: Concepts and ApplicationsWindeshausen, H. NicholasJournal of Marketing, 1973-10, Vol.37 (4), p.124-124 [Periódico revisado por pares]New York: American Marketing AssociationTexto completo disponível |
16 |
Material Type: Artigo
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Communication in OrganizationsMontebello, Michel H.Journal of Marketing Research, 1976-11, Vol.13 (4), p.448-449 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
17 |
Material Type: Artigo
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Do It Yourself SociologyBACKMAN, CARL W.Contemporary psychology, 1977-08, Vol.22 (8), p.562-564Texto completo disponível |
18 |
Material Type: Artigo
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Soft Social ScienceBICKMAN, LEONARDContemporary psychology, 1977-06, Vol.22 (6), p.446-448Texto completo disponível |
19 |
Material Type: Artigo
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Attitude Research in TransitionCoulson, John S.Journal of Marketing, 1973-10, Vol.37 (4), p.123-124 [Periódico revisado por pares]New York: American Marketing AssociationTexto completo disponível |
20 |
Material Type: Artigo
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Validity of Focus-Group FindingsReynolds, Fred D ; Johnson, Deborah KJournal of advertising research, 1978-06, Vol.18 (3), p.21New York: Advertising Research FoundationTexto completo disponível |