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1
What is co-creation? An interactional creation framework and its implications for value creation
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What is co-creation? An interactional creation framework and its implications for value creation

Ramaswamy, Venkat ; Ozcan, Kerimcan

Journal of business research, 2018-03, Vol.84, p.196-205 [Periódico revisado por pares]

Elsevier Inc

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2
Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective
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Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective

Matarazzo, Michela ; Penco, Lara ; Profumo, Giorgia ; Quaglia, Roberto

Journal of business research, 2021-02, Vol.123, p.642-656 [Periódico revisado por pares]

Elsevier Inc

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3
Toward a conceptual understanding of co-creation in branding
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Toward a conceptual understanding of co-creation in branding

Sarasvuo, Sonja ; Rindell, Anne ; Kovalchuk, Marina

Journal of business research, 2022-02, Vol.139, p.543-563 [Periódico revisado por pares]

Elsevier Inc

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4
Curbing texting & driving with advertising co-creation
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Curbing texting & driving with advertising co-creation

Naletelich, Kelly ; Ketron, Seth ; Alejandro Gelves, J.

Journal of business research, 2023-02, Vol.156, p.113456, Article 113456 [Periódico revisado por pares]

Elsevier Inc

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5
The value of social media for innovation: A capability perspective
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The value of social media for innovation: A capability perspective

Muninger, Marie-Isabelle ; Hammedi, Wafa ; Mahr, Dominik

Journal of business research, 2019-02, Vol.95, p.116-127 [Periódico revisado por pares]

Elsevier Inc

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6
A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
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A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity

Cowan, Kirsten ; Ketron, Seth

Journal of business research, 2019-07, Vol.100, p.483-492 [Periódico revisado por pares]

Elsevier Inc

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7
The emergence of entrepreneurial ecosystems: A complex adaptive systems approach
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The emergence of entrepreneurial ecosystems: A complex adaptive systems approach

Roundy, Philip T. ; Bradshaw, Mike ; Brockman, Beverly K.

Journal of business research, 2018-05, Vol.86, p.1-10 [Periódico revisado por pares]

Elsevier Inc

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8
The Internet of Everything: Smart things and their impact on business models
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The Internet of Everything: Smart things and their impact on business models

Langley, David J. ; van Doorn, Jenny ; Ng, Irene C.L. ; Stieglitz, Stefan ; Lazovik, Alexander ; Boonstra, Albert

Journal of business research, 2021-01, Vol.122, p.853-863 [Periódico revisado por pares]

Elsevier Inc

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9
Digital transformation, digital dividends and entrepreneurship: A quantitative analysis
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Digital transformation, digital dividends and entrepreneurship: A quantitative analysis

Galindo-Martín, Miguel-Ángel ; Castaño-Martínez, María-Soledad ; Méndez-Picazo, María-Teresa

Journal of business research, 2019-08, Vol.101, p.522-527 [Periódico revisado por pares]

Elsevier Inc

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10
Co-creating the tourism experience
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Co-creating the tourism experience

Sugathan, Praveen ; Ranjan, Kumar Rakesh

Journal of business research, 2019-07, Vol.100, p.207-217 [Periódico revisado por pares]

Elsevier Inc

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