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Alliance brands: Building corporate brands through strategic alliances?He, Hong-Wei ; Balmer, John M TThe journal of brand management, 2006-04, Vol.13 (4-5), p.242-256 [Periódico revisado por pares]London: Palgrave MacmillanTexto completo disponível |
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Material Type: Artigo
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Bringing History (Back) into International BusinessJones, Geoffrey ; Khanna, TarunJournal of International Business Studies, 2006-07, Vol.37 (4), p.453-468 [Periódico revisado por pares]Basingstoke: Palgrave Macmillan JournalsTexto completo disponível |
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Material Type: Artigo
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Communicating brands through engagement with ‘lived’ experiencesWhelan, Susan ; Wohlfeil, MarkusThe journal of brand management, 2006-04, Vol.13 (4-5), p.313-329 [Periódico revisado por pares]London: Palgrave MacmillanTexto completo disponível |