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Refinado por: Base de dados/Biblioteca: Oxford Journals remover assunto: Studies remover
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1
Brand Synthesis: The Multidimensionality of Brand Knowledge
Brand Synthesis: The Multidimensionality of Brand Knowledge
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Brand Synthesis: The Multidimensionality of Brand Knowledge

Keller, Kevin Lane

The Journal of consumer research, 2003-03, Vol.29 (4), p.595-600 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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2
Effects of Quality and Quantity of Information on Decision Effectiveness
Effects of Quality and Quantity of Information on Decision Effectiveness
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Effects of Quality and Quantity of Information on Decision Effectiveness

Keller, Kevin Lane ; Staelin, Richard

The Journal of consumer research, 1987-09, Vol.14 (2), p.200-213 [Periódico revisado por pares]

Oxford: Journal of Consumer Research

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3
The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective
The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective
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The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective

Ahluwalia, Rohini ; Gürhan‐Canli, Zeynep

The Journal of consumer research, 2000-12, Vol.27 (3), p.371-381 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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4
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model
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Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model

Mao, Huifang ; Krishnan, H. Shanker Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article

The Journal of consumer research, 2006-06, Vol.33 (1), p.41-49 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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5
“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults
“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults
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“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults

Zhang, Shi ; Sood, Sanjay

The Journal of consumer research, 2002-06, Vol.29 (1), p.129-141 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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6
Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods
Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods
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Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Steenkamp, Jan‐Benedict E. M. ; Gielens, Katrijn David Glen Mick served as editor and Donald R. Lehmann served as associate editor for this article.

The Journal of consumer research, 2003-12, Vol.30 (3), p.368-384 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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7
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames
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The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames

FAJARDO, TATIANA M. ; ZHANG, JIAO ; TSIROS, MICHAEL

The Journal of consumer research, 2016-12, Vol.43 (4), p.549-566 [Periódico revisado por pares]

Oxford: Oxford University Press

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8
Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries
Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries
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Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries

Coupland, Jennifer Chang Dawn Iacobucci served as editor and Eric Arnould served as associate editor for this article.

The Journal of consumer research, 2005-06, Vol.32 (1), p.106-118 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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9
Locus of Equity and Brand Extension
Locus of Equity and Brand Extension
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Locus of Equity and Brand Extension

van Osselaer, Stijn M. J. ; Alba, Joseph W.

The Journal of consumer research, 2003-03, Vol.29 (4), p.539-550 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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10
Globalization and the Great Divergence: terms of trade booms, volatility and the poor periphery, 1782-1913
Globalization and the Great Divergence: terms of trade booms, volatility and the poor periphery, 1782-1913
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Globalization and the Great Divergence: terms of trade booms, volatility and the poor periphery, 1782-1913

WILLIAMSON, JEFFREY G.

European review of economic history, 2008-12, Vol.12 (3), p.355-391 [Periódico revisado por pares]

Oxford: Cambridge University Press

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