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11 |
Material Type: Artigo
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The role of context in case study selection: An international business perspectivePoulis, Konstantinos ; Poulis, Efthimios ; Plakoyiannaki, EmmanuellaInternational business review, 2013-02, Vol.22 (1), p.304-314 [Periódico revisado por pares]Elsevier LtdTexto completo disponível |
12 |
Material Type: Artigo
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Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skillsSkiera, Bernd ; Jürgensmeier, LukasJournal of marketing analytics, 2024-06, Vol.12 (2), p.209-226 [Periódico revisado por pares]London: Palgrave Macmillan UKTexto completo disponível |
13 |
Material Type: Artigo
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A lure or a turn-off: social media reactions to business model innovation announcementsBowen, Melanie ; Wen, Xiaohan Hannah ; Kim, ShinhyeMarketing letters, 2023-03, Vol.34 (1), p.13-33 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
14 |
Material Type: Artigo
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A knowledge management approach to organizational competitive advantage: Evidence from the food sectorMassa, Silvia ; Testa, StefaniaEuropean management journal, 2009-04, Vol.27 (2), p.129-141 [Periódico revisado por pares]Oxford: Elsevier LtdTexto completo disponível |
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Material Type: Artigo
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Accountability Pressure and Intraorganizational Dynamics in Japan’s Public ProcurementNakanishi, YoshinobuAdministration & society, 2023-04, Vol.55 (4), p.696-725 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
16 |
Material Type: Artigo
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Bridging the chasm between survey and case study research: Research methods for achieving generalization, accuracy, and complexityWoodside, Arch G.Industrial marketing management, 2010, Vol.39 (1), p.64-75 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
17 |
Material Type: Artigo
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The Role of CSR in the Corporate Identity of Banking Service ProvidersPérez, Andrea ; del Bosque, Ignacio RodríguezJournal of business ethics, 2012-06, Vol.108 (2), p.145-166 [Periódico revisado por pares]Dordrecht: SpringerTexto completo disponível |
18 |
Material Type: Artigo
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Trade-offs in managing commercial consumer returns for online apparel retailde Leeuw, Sander ; Minguela-Rata, Beatriz ; Sabet, Ehsan ; Boter, Jaap ; Sigurðardóttir, RunaInternational journal of operations & production management, 2016-06, Vol.36 (6), p.710-731 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
19 |
Material Type: Artigo
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Sensemaking of company identity in multi-company identification: a longitudinal case study of Huanyi International Travel AgencyLi, Chunqing ; Wang, Xiaoli ; Zhang, Jieli ; Li, ChenxiNankai business review international, 2024-05, Vol.15 (2), p.300-328 [Periódico revisado por pares]Bingley: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Involving the process dimensions of time in case-based researchQuintens, Lieven ; Matthyssens, PaulIndustrial marketing management, 2010, Vol.39 (1), p.91-99 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |