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Material Type: Artigo
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Value co-creation in the B2B context: a diagnosis of knowledge management based on multiple case studiesBonamigo, Andrei ; Frech, Camila Guimarães ; Lopes, Ana Carolina CustódioThe Journal of business & industrial marketing, 2022-05, Vol.37 (7), p.1449-1462 [Periódico revisado por pares]Santa Barbara: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Supply chain technologies, interorganizational network and firm performance: A case study of Alibaba Group and CainiaoFalcone, Ellie ; Kent, John ; Fugate, BrianInternational journal of physical distribution & logistics management, 2020-03, Vol.50 (3), p.333-354 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Trade-offs in managing commercial consumer returns for online apparel retailde Leeuw, Sander ; Minguela-Rata, Beatriz ; Sabet, Ehsan ; Boter, Jaap ; Sigurðardóttir, RunaInternational journal of operations & production management, 2016-06, Vol.36 (6), p.710-731 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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The quality of case studies on new product development: state of the art and future prospectsWang, Jinfeng ; Zhang, Luyao ; Lin, Kuo-Yi ; Feng, LijieThe Journal of business & industrial marketing, 2023-05, Vol.38 (7), p.1447-1464 [Periódico revisado por pares]Santa Barbara: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Forecasting the next likely purchase events of insurance customers: A case study on the value of data-rich multichannel environmentsMau, Stefan ; Pletikosa, Irena ; Wagner, JoëlInternational journal of bank marketing, 2018-09, Vol.36 (6), p.1125-1144 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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A strategic managerial approach to corporate sports hospitality: the case of Belgian footballBalliauw, Matteo ; Verlinden, Thomas ; De Croocq, Lisa ; Fobe, Aline ; Van Den Spiegel, TomasThe Journal of business & industrial marketing, 2020-01, Vol.35 (1), p.61-75 [Periódico revisado por pares]Santa Barbara: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Survival strategy of OEM companies: a case study of the Chinese toy industryChen, Dezhi ; Wei, William ; Hu, Daiping ; Muralidharan, EtayankaraInternational journal of operations & production management, 2016-09, Vol.36 (9), p.1065-1088 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Service fitness ladders: improving business performance in low cost and differentiated marketsHill, Alex ; Cuthbertson, Richard ; Laker, Benjamin ; Brown, SteveInternational journal of operations & production management, 2017-01, Vol.37 (10), p.1266-1303 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Making sense of global key account management (GAM): a case study from JapanEllis, Nick ; Iwasaki, AkihitoThe Journal of business & industrial marketing, 2018-10, Vol.33 (7), p.1052-1064 [Periódico revisado por pares]Santa Barbara: Emerald Publishing LimitedTexto completo disponível |
10 |
Material Type: Artigo
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Variety in business-to-business services and buyer-supplier interaction: The case of cleaning servicesvan der Valk, Wendy ; Wynstra, Finn Mickey Howard and Dr Nigel Caldwell, DrInternational journal of operations & production management, 2014-01, Vol.34 (2), p.195-220 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |