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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Artigo
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Smart technologies for personalized experiences: a case study in the hospitality domainNeuhofer, Barbara ; Buhalis, Dimitrios ; Ladkin, AdeleElectronic markets, 2015-09, Vol.25 (3), p.243-254 [Periódico revisado por pares]Berlin/Heidelberg: Springer Berlin HeidelbergTexto completo disponível |
| 2 |
Material Type: Artigo
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Designing and Implementing Corporate Social Responsibility: An Integrative Framework Grounded in Theory and PracticeMaon, François ; Lindgreen, Adam ; Swaen, ValérieJournal of business ethics, 2009-04, Vol.87 (Suppl 1), p.71-89 [Periódico revisado por pares]Dordrecht: SpringerTexto completo disponível |
| 3 |
Material Type: Artigo
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Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skillsSkiera, Bernd ; Jürgensmeier, LukasJournal of marketing analytics, 2024-06, Vol.12 (2), p.209-226 [Periódico revisado por pares]London: Palgrave Macmillan UKTexto completo disponível |
| 4 |
Material Type: Artigo
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A lure or a turn-off: social media reactions to business model innovation announcementsBowen, Melanie ; Wen, Xiaohan Hannah ; Kim, ShinhyeMarketing letters, 2023-03, Vol.34 (1), p.13-33 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 5 |
Material Type: Artigo
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The Role of CSR in the Corporate Identity of Banking Service ProvidersPérez, Andrea ; del Bosque, Ignacio RodríguezJournal of business ethics, 2012-06, Vol.108 (2), p.145-166 [Periódico revisado por pares]Dordrecht: SpringerTexto completo disponível |
| 6 |
Material Type: Artigo
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Blurred lines: the timeline of supply chain resilience strategies in the grocery industry in the time of Covid-19Carissimi, Maria Concetta ; Prataviera, Lorenzo Bruno ; Creazza, Alessandro ; Melacini, Marco ; Dallari, FabrizioOperations management research, 2023-03, Vol.16 (1), p.80-98 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 7 |
Material Type: Artigo
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Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor modelSchmidt, Holger J. ; Baumgarth, CarstenThe journal of brand management, 2018-05, Vol.25 (3), p.250-265 [Periódico revisado por pares]London: Palgrave Macmillan UKTexto completo disponível |
| 8 |
Material Type: Artigo
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Co-creation and internal place branding: a case study of Plettenberg Bay, South AfricaCamatti, Nicola ; Wallington, SimonPlace branding and public diplomacy, 2023-12, Vol.19 (4), p.525-534 [Periódico revisado por pares]London: Palgrave Macmillan UKTexto completo disponível |
| 9 |
Material Type: Artigo
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Critical HR capabilities in agile organisations a cross-case analysis in swiss SMEsMollet, Léonie S. ; Kaudela-Baum, StephanieReview of managerial science, 2023-08, Vol.17 (6), p.2055-2075 [Periódico revisado por pares]Berlin/Heidelberg: Springer Berlin HeidelbergTexto completo disponível |
| 10 |
Material Type: Artigo
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Branding Kristianstad: a case of rebranding and stakeholder engagementKällström, Lisa ; Siljeklint, PerPlace branding and public diplomacy, 2024-03, Vol.20 (1), p.97-104 [Periódico revisado por pares]London: Palgrave Macmillan UKTexto completo disponível |
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