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Smart technologies for personalized experiences: a case study in the hospitality domainNeuhofer, Barbara ; Buhalis, Dimitrios ; Ladkin, AdeleElectronic markets, 2015-09, Vol.25 (3), p.243-254 [Periódico revisado por pares]Berlin/Heidelberg: Springer Berlin HeidelbergTexto completo disponível |
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Material Type: Artigo
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Drivers of Supplier Sustainability: Moving Beyond Compliance to CommitmentFoerstl, Kai ; Azadegan, Arash ; Leppelt, Thomas ; Hartmann, EviThe journal of supply chain management, 2015-01, Vol.51 (1), p.67-92 [Periódico revisado por pares]Wheat Ridge: Blackwell Publishing LtdTexto completo disponível |
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Closed-loop supply chain configuration for new and reconditioned products: An integrated optimization modelGaur, Jighyasu ; Amini, Mehdi ; Rao, A.K.Omega (Oxford), 2017-01, Vol.66, p.212-223 [Periódico revisado por pares]Oxford: Elsevier LtdTexto completo disponível |
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‘Good’ case research in industrial marketing: Insights from research practicePiekkari, Rebecca ; Plakoyiannaki, Emmanuella ; Welch, CatherineIndustrial marketing management, 2010, Vol.39 (1), p.109-117 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Designing and Implementing Corporate Social Responsibility: An Integrative Framework Grounded in Theory and PracticeMaon, François ; Lindgreen, Adam ; Swaen, ValérieJournal of business ethics, 2009-04, Vol.87 (Suppl 1), p.71-89 [Periódico revisado por pares]Dordrecht: SpringerTexto completo disponível |
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Material Type: Artigo
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Supply chain technologies, interorganizational network and firm performance: A case study of Alibaba Group and CainiaoFalcone, Ellie ; Kent, John ; Fugate, BrianInternational journal of physical distribution & logistics management, 2020-03, Vol.50 (3), p.333-354 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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From new-product development to commercialization through networksAarikka-Stenroos, Leena ; Sandberg, BirgittaJournal of business research, 2012-02, Vol.65 (2), p.198-206 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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The role of context in case study selection: An international business perspectivePoulis, Konstantinos ; Poulis, Efthimios ; Plakoyiannaki, EmmanuellaInternational business review, 2013-02, Vol.22 (1), p.304-314 [Periódico revisado por pares]Elsevier LtdTexto completo disponível |
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Material Type: Artigo
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Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skillsSkiera, Bernd ; Jürgensmeier, LukasJournal of marketing analytics, 2024-06, Vol.12 (2), p.209-226 [Periódico revisado por pares]London: Palgrave Macmillan UKTexto completo disponível |
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Material Type: Artigo
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A lure or a turn-off: social media reactions to business model innovation announcementsBowen, Melanie ; Wen, Xiaohan Hannah ; Kim, ShinhyeMarketing letters, 2023-03, Vol.34 (1), p.13-33 [Periódico revisado por pares]New York: Springer USTexto completo disponível |