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IBM offers data bias mitigation tools for free; WPP plots use cases to convince reluctant brands
IBM offers data bias mitigation tools for free; WPP plots use cases to convince reluctant brands
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IBM offers data bias mitigation tools for free; WPP plots use cases to convince reluctant brands

Neff, Jack

Advertising Age, 2022-06, Vol.93 (10), p.12

Chicago: Crain Communications, Inc

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2
UNCLOGGING LIQUID-PLUMR SALES; Ad Age Studio 30 Case Study: How Clorox's drain cleaner brand turned around its fortunes with YouTube-creator influencer marketing
UNCLOGGING LIQUID-PLUMR SALES; Ad Age Studio 30 Case Study: How Clorox's drain cleaner brand turned around its fortunes with YouTube-creator influencer marketing
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UNCLOGGING LIQUID-PLUMR SALES; Ad Age Studio 30 Case Study: How Clorox's drain cleaner brand turned around its fortunes with YouTube-creator influencer marketing

Neff, Jack

Advertising Age, 2020-03, Vol.91 (5), p.24

Chicago: Crain Communications, Inc

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3
HARLEY-DAVIDSON SHIFTING GEARS; Ad Age Studio 30 Case Study: After years of losses, the iconic American motorcyle brand has launched a campaign to reach new riders
HARLEY-DAVIDSON SHIFTING GEARS; Ad Age Studio 30 Case Study: After years of losses, the iconic American motorcyle brand has launched a campaign to reach new riders
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HARLEY-DAVIDSON SHIFTING GEARS; Ad Age Studio 30 Case Study: After years of losses, the iconic American motorcyle brand has launched a campaign to reach new riders

Venti, Artie

Advertising Age, 2020-02, Vol.91 (3), p.22

Chicago: Crain Communications, Inc

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4
Hey, heard of that new novelist J.K. Rowling? 'Harry Potter' author rebrands herself as a writer for adults -- very quietly
Hey, heard of that new novelist J.K. Rowling? 'Harry Potter' author rebrands herself as a writer for adults -- very quietly
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Hey, heard of that new novelist J.K. Rowling? 'Harry Potter' author rebrands herself as a writer for adults -- very quietly

Pardee, Thomas

Advertising Age, 2012-09, Vol.83 (32), p.10

Chicago: Crain Communications, Inc

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5
How to tell if your push has hit a social-media flashpoint; McD's, Pampers are case studies of what can happen if you act too fast or too slowly
How to tell if your push has hit a social-media flashpoint; McD's, Pampers are case studies of what can happen if you act too fast or too slowly
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How to tell if your push has hit a social-media flashpoint; McD's, Pampers are case studies of what can happen if you act too fast or too slowly

Bruell, Alexandra

Advertising Age, 2011-11, Vol.82 (40), p.12

Chicago: Crain Communications, Inc

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6
A new way to Walmart shelves: social media; Case study: How a small brand bucked traditional model of distribution first, then marketing, using Facebook, YouTube
A new way to Walmart shelves: social media; Case study: How a small brand bucked traditional model of distribution first, then marketing, using Facebook, YouTube
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A new way to Walmart shelves: social media; Case study: How a small brand bucked traditional model of distribution first, then marketing, using Facebook, YouTube

Neff, Jack

Advertising Age, 2011-10, Vol.82 (35), p.24

Chicago: Crain Communications, Inc

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7
How BofA juggled 9 shops, single message
How BofA juggled 9 shops, single message
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How BofA juggled 9 shops, single message

Sanders, Lisa

Advertising Age, 2007-04, Vol.78 (14), p.13

Chicago: Crain Communications, Incorporated

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8
Miller, A-B miss the point ... again
Miller, A-B miss the point ... again
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Miller, A-B miss the point ... again

Advertising Age, 2007-02, Vol.78 (6), p.12

Chicago: Crain Communications, Inc

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9
SIX DEGREES OF PEPSI
SIX DEGREES OF PEPSI
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SIX DEGREES OF PEPSI

Neff, Jack ; MacArthur, Kate

Advertising Age, 2005-09, Vol.76 (38), p.1

Chicago: Crain Communications, Incorporated

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10
Sidestepping obsolescence; CASE STUDY: How one marketer anticipated consumer demand and delivered
Sidestepping obsolescence; CASE STUDY: How one marketer anticipated consumer demand and delivered
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Sidestepping obsolescence; CASE STUDY: How one marketer anticipated consumer demand and delivered

Hughes, Steve

Advertising age, 2007-02, Vol.78 (8), p.14

Crain Communications, Inc

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