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Analysis of the application of design principles on point-of-purchase (POP) display as an effort to attract consumers’ attention in retail space
Analysis of the application of design principles on point-of-purchase (POP) display as an effort to attract consumers’ attention in retail space
Material Type:
Ata de Congresso 		Adicionar ao Meu Espaço

Analysis of the application of design principles on point-of-purchase (POP) display as an effort to attract consumers’ attention in retail space

Hendrassukma, D. ; Hartanti, G. Sitepu, Elioenai ; Noerlina ; Harito, Christian

AIP Conference Proceedings, 2023, Vol.2594 (1) [Periódico revisado por pares]

Melville: American Institute of Physics

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2
The antecedents of purchase intention in sustainable marketing
The antecedents of purchase intention in sustainable marketing
Material Type:
Ata de Congresso 		Adicionar ao Meu Espaço

The antecedents of purchase intention in sustainable marketing

Alamsyah, D. P. ; Farrell, T. ; Kristian ; Vaneza, F. T. ; Matthew, J. ; Pratama, C. A. Sitepu, Elioenai ; Noerlina ; Harito, Christian

AIP Conference Proceedings, 2023, Vol.2594 (1) [Periódico revisado por pares]

Melville: American Institute of Physics

Sem texto completo

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3
The effects of information search and evaluation of alternatives through social media on the purchase decision: Japanese and Indonesian consumers case
The effects of information search and evaluation of alternatives through social media on the purchase decision: Japanese and Indonesian consumers case
Material Type:
Ata de Congresso 		Adicionar ao Meu Espaço

The effects of information search and evaluation of alternatives through social media on the purchase decision: Japanese and Indonesian consumers case

Franklin, V. ; Ramadhan, A. S. ; Anom, A. K. Sitepu, Elioenai ; Noerlina ; Harito, Christian

AIP Conference Proceedings, 2023, Vol.2594 (1) [Periódico revisado por pares]

Melville: American Institute of Physics

Sem texto completo

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4
Development of hedonism value on e-commerce
Development of hedonism value on e-commerce
Material Type:
Ata de Congresso 		Adicionar ao Meu Espaço

Development of hedonism value on e-commerce

Hermawan, D. A. ; Ibrahim, F. M. ; Jacqueline ; Chineza, J. R. ; Rahman, R. A. ; Alamsyah, D. P. Sitepu, Elioenai ; Noerlina ; Harito, Christian

AIP Conference Proceedings, 2023, Vol.2594 (1) [Periódico revisado por pares]

Melville: American Institute of Physics

Sem texto completo

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5
Understanding the consumer behavior to stimulate sustainable performance: The model of hedonic and utilitarian value
Understanding the consumer behavior to stimulate sustainable performance: The model of hedonic and utilitarian value
Material Type:
Ata de Congresso 		Adicionar ao Meu Espaço

Understanding the consumer behavior to stimulate sustainable performance: The model of hedonic and utilitarian value

Haikal, M. D. ; Linardi, A. ; Ernestine, M. ; Yogatama, A. S. ; Wijaya, M. ; Alamsyah, D. P. Sitepu, Elioenai ; Noerlina ; Harito, Christian

AIP Conference Proceedings, 2023, Vol.2594 (1) [Periódico revisado por pares]

Melville: American Institute of Physics

Sem texto completo

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