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An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk
An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk
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An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk

Kees, Jeremy ; Berry, Christopher ; Burton, Scot ; Sheehan, Kim

Journal of advertising, 2017-01, Vol.46 (1), p.141-155 [Periódico revisado por pares]

Abingdon: Routledge

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2
Brand Communication in Social Media: A Research Agenda
Brand Communication in Social Media: A Research Agenda
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Brand Communication in Social Media: A Research Agenda

Voorveld, Hilde A.M.

Journal of advertising, 2019-01, Vol.48 (1), p.14-26 [Periódico revisado por pares]

Abingdon: Routledge

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3
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
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The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications

Ye, Guoquan ; Hudders, Liselot ; De Jans, Steffi ; De Veirman, Marijke

Journal of advertising, 2021-03, Vol.50 (2), p.160-178 [Periódico revisado por pares]

Abingdon: Routledge

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4
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
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Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers

Thomas, Veronica L. ; Fowler, Kendra

Journal of advertising, 2021-01, Vol.50 (1), p.11-25 [Periódico revisado por pares]

Abingdon: Routledge

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5
A Decade of Online Advertising Research: What We Learned and What We Need to Know
A Decade of Online Advertising Research: What We Learned and What We Need to Know
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A Decade of Online Advertising Research: What We Learned and What We Need to Know

Liu-Thompkins, Yuping

Journal of advertising, 2019-01, Vol.48 (1), p.1-13 [Periódico revisado por pares]

Abingdon: Routledge

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6
Why Narrative Ads Work: An Integrated Process Explanation
Why Narrative Ads Work: An Integrated Process Explanation
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Why Narrative Ads Work: An Integrated Process Explanation

Kim, Eunjin (Anna) ; Ratneshwar, S. ; Thorson, Esther

Journal of advertising, 2017-04, Vol.46 (2), p.283-296 [Periódico revisado por pares]

Abingdon: Routledge

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7
Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis
Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis
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Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis

Shen, Fuyuan ; Sheer, Vivian C. ; Li, Ruobing

Journal of advertising, 2015-04, Vol.44 (2), p.105-113 [Periódico revisado por pares]

Abingdon: Routledge

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8
Less "Sponsorship As Advertising" and More Sponsorship-Linked Marketing As Authentic Engagement
Less "Sponsorship As Advertising" and More Sponsorship-Linked Marketing As Authentic Engagement
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Less "Sponsorship As Advertising" and More Sponsorship-Linked Marketing As Authentic Engagement

Cornwell, T. Bettina

Journal of advertising, 2019-01, Vol.48 (1), p.49-60 [Periódico revisado por pares]

Abingdon: Routledge

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9
Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages
Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages
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Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages

Hernandez, José Mauro da Costa ; Wright, Scott A. ; Ferminiano Rodrigues, Filipe

Journal of advertising, 2015-07, Vol.44 (3), p.243-253 [Periódico revisado por pares]

Abingdon: Routledge

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10
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
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Exploring Social Media Engagement Behaviors in the Context of Luxury Brands

Pentina, Iryna ; Guilloux, Véronique ; Micu, Anca Cristina

Journal of advertising, 2018-01, Vol.47 (1), p.55-69 [Periódico revisado por pares]

Abingdon: Routledge

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