Technical nomenclature, everyday language, and consumer inference

Wu, Ruomeng ; Shah, Esta D. ; Kardes, Frank R. ; Wyer, Robert S.

New York: Springer Science + Business Media

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The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change

Pfeiffer, Bruce E. ; Deval, Hélène ; Silvera, David H. ; Cronley, Maria L. ; Kardes, Frank R.

New York: Springer Science + Business Media

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Construal-level mind-sets and the perceived validity of marketing claims

Wright, Scott ; Manolis, Chris ; Brown, Drew ; Guo, Xiaoning ; Dinsmore, John ; Chiu, C.-Y. Peter ; Kardes, Frank R.

Boston: Springer Science + Business Media

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Non-Conscious Influences on Consumer Choice

Fitzsimons, Gavan J. ; Hutchinson, J. Wesley ; Williams, Patti ; Alba, Joseph W. ; Chartrand, Tanya L. ; Huber, Joel ; Kardes, Frank R. ; Menon, Geeta ; Raghubir, Priya ; Russo, J. Edward ; Shiv, Baba ; Tavassoli, Nader T.

New York: Kluwer Academic Publishers

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Blissful Insularity: When Brands Are Judged in Isolation from Competitors

Posavac, Steven S. ; Kardes, Frank R. ; Sanbonmatsu, David M. ; Fitzsimons, Gavan J.

New York: Springer

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Correction Processes in Consumer Choice

Houghton, David C. ; Kardes, Frank R. ; Mathieu, Anne ; Simonson, Itamar

New York: Kluwer Academic Publishers

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Market Share Overestimation and the Noncomplementarity Effect

Houghton, David C. ; Kardes, Frank R.

Kluwer Academic Publishers

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Exploring the Boundaries of the Framing Effect: The Moderating Roles of Disparate Expected Values and Perceived Costs of Judgmental Errors

Kellaris, James J. ; Kardes, Frank R. ; Dinovo, Theresa

Kluwer Academic Publishers

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Choice modelling

Winer, Russ ; Ben-Akiva, Moshe ; McFadden, Daniel ; Train, Kenneth ; Walker, Joan ; Bhat, Chandra ; Bierlaire, Michel ; Boersch-Supan, Axel ; Brownstone, David ; Daly, Andrew ; Palma, Andre de ; Gopinath, Dinesh ; Karlstrom, Anders ; Munizaga, Marcela A ; Carson, Richard ; Ainslie, Andrew ; DeShazo, J R ; Cameron, Trudy ; Hensher, David ; Kohn, Robert ; Marley, Tony ; Swait, Joffre ; Adamowicz, Wiktor ; Diederich, Adele ; Krosnick, Jon ; Provencher, William ; Schkade, David ; Tourangeau, Roger ; Dubé, Jean-Pierre ; Chintagunta, Pradeep ; Bronnenberg, Bart ; Goettler, Ron ; Seetharaman, P.B. Seethu ; Sudhir, K ; Thomadsen, Raphael ; Zhao, Ying ; Elrod, Terry ; Shocker, Allan D ; Bacon, Lynd ; Bayus, Barry L ; Johnson, Richard M ; Kamakura, Wagner A ; Lenk, Peter ; Rao, Vithala R ; Shankar, Venkatesh ; Fennell, Geraldine ; Bemmaor, Albert ; Dawley, Jackie ; Dickson, Peter ; Edwards, Yancy ; Sawyer, Alan ; Staelin, Rick ; Yang, Sha ; Bucklin, Randolph B ; Lattin, James M ; Bell, David ; Mela, Carl ; Montgomery, Alan ; Steckel, Joel ; Kunreuther, Howard ; Meyer, Robert ; Zeckhauser, Richard ; Slovic, Paul ; Schade, Christian ; Luce, Mary Frances ; Lippman, Steven ; Krantz, David ; Hogarth, Robin ; Fitzsimons, Gavan J ; Williams, Patti ; Alba, Joseph W ; Huber, Joel ; Kardes, Frank R ; Raghubir, Priya ; Russo, J Edward ; Shiv, Baba ; Tavassoli, Nader T ; Chakravarti, Dipankar ; Greenleaf, Eric ; Sinha, Atanu ; Cheema, Amar ; Cox, James C ; Friedman, Daniel ; Ho, Teck H ; Isaac, R Mark ; Mitchell, Andrew A ; Rapoport, Amnon ; Rothkopf, Michael H ; Srivastava, Joydeep ; Zwick, Rami ; Brenner, Lyle ; Carmon, Ziv ; Chattopadhyay, Amitava ; Werterbroch, Klaus ; Drolet, Aimee ; Gourville, John ; Muthukrishnan, A V ; Novemsky, Nathan ; Ratner, Rebecca K ; Wu, George

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Competitive decision making

Bucklin, Randolph E ; Lehmann, Donald R ; Little, John D.C. ; Farris, Paul ; Verbeke, Willem ; Dickinson, Peter ; Nierop, Erjen van ; Putsis, William P ; Dhar, Ravi ; Urbany, Joel E ; Montgomery, David B ; Narayanan, Sunder ; Houghton, David C ; Kardes, Frank R

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