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Refinado por: Nome da Publicação: Journal Of Marketing remover assunto: Studies remover
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1
How Business Customers Judge Solutions: Solution Quality and Value in Use
How Business Customers Judge Solutions: Solution Quality and Value in Use
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How Business Customers Judge Solutions: Solution Quality and Value in Use

Macdonald, Emma K. ; Kleinaltenkamp, Michael ; Wilson, Hugh N.

Journal of marketing, 2016-05, Vol.80 (3), p.96-120 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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2
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
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Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Kent, Robert J. ; Allen, Chris T.

Journal of marketing, 1994-07, Vol.58 (3), p.97-105 [Periódico revisado por pares]

New York: American Marketing Association

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3
The Role of Leaders in Internal Marketing
The Role of Leaders in Internal Marketing
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The Role of Leaders in Internal Marketing

Wieseke, Jan ; Ahearne, Michael ; Lam, Son K. ; van Dick, Rolf

Journal of marketing, 2009-03, Vol.73 (2), p.123-145 [Periódico revisado por pares]

Chicago: American Marketing Association

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4
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
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An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes

Sivadas, Eugene ; Dwyer, F. Robert

Journal of marketing, 2000-01, Vol.64 (1), p.31-49 [Periódico revisado por pares]

New York: American Marketing Association

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5
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
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Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees

Hartline, Michael D. ; Maxham, James G. ; McKee, Daryl O.

Journal of marketing, 2000-04, Vol.64 (2), p.35-50 [Periódico revisado por pares]

New York: American Marketing Association

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6
Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes
Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes
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Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes

Wieseke, Jan ; Kraus, Florian ; Ahearne, Michael ; Mikolon, Sven

Journal of marketing, 2012-05, Vol.76 (3), p.1-20 [Periódico revisado por pares]

Chicago: American Marketing Association

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7
The mature brand and brand interest: An alternative consequ
The mature brand and brand interest: An alternative consequ
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The mature brand and brand interest: An alternative consequ

Machleit, Karen A ; Allen, Chris T ; Madden, Thomas J

Journal of marketing, 1993-10, Vol.57 (4), p.72 [Periódico revisado por pares]

Chicago: SAGE PUBLICATIONS, INC

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8
Implementing Marketing Strategies: Developing and Testing a Managerial Theory
Implementing Marketing Strategies: Developing and Testing a Managerial Theory
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Implementing Marketing Strategies: Developing and Testing a Managerial Theory

Noble, Charles H. ; Mokwa, Michael P.

Journal of marketing, 1999-10, Vol.63 (4), p.57-73 [Periódico revisado por pares]

New York: American Marketing Association

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9
The Effects of Brand Name Suggestiveness on Advertising Recall
The Effects of Brand Name Suggestiveness on Advertising Recall
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The Effects of Brand Name Suggestiveness on Advertising Recall

Keller, Kevin Lane ; Heckler, Susan E. ; Houston, Michael J.

Journal of marketing, 1998-01, Vol.62 (1), p.48-57 [Periódico revisado por pares]

New York: American Marketing Association

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10
The Last Straw? Cigarette Advertising and Realized Market Shares among Youths and Adults, 1979-1993
The Last Straw? Cigarette Advertising and Realized Market Shares among Youths and Adults, 1979-1993
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The Last Straw? Cigarette Advertising and Realized Market Shares among Youths and Adults, 1979-1993

Pollay, Richard W. ; Siddarth, S. ; Siegel, Michael ; Haddix, Anne ; Merritt, Robert K. ; Giovino, Gary A. ; Eriksen, Michael P.

Journal of marketing, 1996-04, Vol.60 (2), p.1-16 [Periódico revisado por pares]

New York: American Marketing Association

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