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Material Type: Artigo
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The Interactive Effect of Cultural Symbols and Human Values on Taste EvaluationAllen, Michael W. ; Gupta, Richa ; Monnier, Arnaud John Deighton served as editor and Russell Belk served as associate editor for this articleThe Journal of consumer research, 2008-08, Vol.35 (2), p.294-308 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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One firm’s loss is another’s gain: capitalizing on other firms’ service failuresAllen, Alexis M. ; Brady, Michael K. ; Robinson, Stacey G. ; Voorhees, Clay M.Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.648-662 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Managing the Drivers of Organizational Commitment and Salesperson Effort: An Application of Meyer and Allen's Three-Component ModelFu, Frank Q. ; Bolander, Willy ; Jones, EliJournal of marketing theory and practice, 2009-09, Vol.17 (4), p.335-350 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
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Material Type: Artigo
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A practical method for uncovering the direct and indirect relationships between human values and consumer purchasesAllen, Michael WThe Journal of consumer marketing, 2001-04, Vol.18 (2), p.102-120 [Periódico revisado por pares]Santa Barbara: MCB UP LtdTexto completo disponível |
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Material Type: Artigo
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Balanced Management Control Systems as a Mechanism for Achieving Corporate EntrepreneurshipMorris, Michael H. ; Allen, Jeffrey ; Schindehutte, Minet ; Avila, RamonJournal of managerial issues, 2006-12, Vol.18 (4), p.468-493 [Periódico revisado por pares]Pittsburg: Pittsburg State UniversityTexto completo disponível |
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Material Type: Artigo
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Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral IntentionsKAREKLAS, IOANNIS ; MUEHLING, DARREL D.The Journal of consumer affairs, 2014-06, Vol.48 (2), p.223-250 [Periódico revisado por pares]Malden, USA: Wiley Periodicals, IncTexto completo disponível |
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Material Type: Artigo
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Modeling Ethical Attitudes and Behaviors under Conditions of Environmental Turbulence: The Case of South AfricaMorris, Michael H. ; Marks, Amy S. ; Allen, Jeffrey A. ; Peery, Newman S.Journal of business ethics, 1996-10, Vol.15 (10), p.1119-1130 [Periódico revisado por pares]Dordrecht: Kluwer Academic PublishersTexto completo disponível |
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Material Type: Artigo
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Salesperson Failure: Definition, Determinants, and OutcomesMorris, Michael H. ; LaForge, Raymond W. ; Allen, Jeffrey A.The Journal of personal selling & sales management, 1994-01, Vol.14 (1), p.1-15 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
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Material Type: Artigo
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Communicating Experiences: A Narrative Approach to Creating Service Brand ImagePadgett, Dan ; Allen, DouglasJournal of advertising, 1997-12, Vol.26 (4), p.49-62 [Periódico revisado por pares]Abingdon: Taylor & Francis GroupTexto completo disponível |
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Material Type: Artigo
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International Market Segmentation Based on Consumer-Product RelationsHofstede, Frenkel Ter ; Jan-Benedict E. M. Steenkamp ; Wedel, MichelJournal of marketing research, 1999-02, Vol.36 (1), p.1-17 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |