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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Artigo
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AHP/ANP theory and its application in technological and economic development: the 90th anniversary of Thomas L. SaatyKou, Gang ; Ergu, DajiTechnological and economic development of economy, 2016-09, Vol.22 (5), p.649-650 [Periódico revisado por pares]Taylor & FrancisTexto completo disponível |
| 2 |
Material Type: Artigo
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Challenging the Boundaries of MarketingMoorman, Christine ; van Heerde, Harald J. ; Moreau, C. Page ; Palmatier, Robert W.Journal of marketing, 2019-09, Vol.83 (5), p.1-4 [Periódico revisado por pares]Los Angeles, CA: Sage Publications, IncTexto completo disponível |
| 3 |
Material Type: Artigo
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Review articles: purpose, process, and structurePalmatier, Robert W. ; Houston, Mark B. ; Hulland, JohnJournal of the Academy of Marketing Science, 2018, Vol.46 (1), p.1-5 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 4 |
Material Type: Artigo
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CREATING REPEATABLE CUMULATIVE KNOWLEDGE IN STRATEGIC MANAGEMENT: A CALL FOR A BROAD AND DEEP CONVERSATION AMONG AUTHORS, REFEREES, AND EDITORSBETTIS, RICHARD A. ; ETHIRAJ, SENDIL ; GAMBARDELLA, ALFONSO ; HELFAT, CONSTANCE ; MITCHELL, WILLStrategic management journal, 2016-02, Vol.37 (2), p.257-261 [Periódico revisado por pares]John Wiley & SonsTexto completo disponível |
| 5 |
Material Type: Artigo
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Our Vision for the Journal of Consumer Research: It’s All about the ConsumerInman, J. Jeffrey ; Campbell, Margaret C. ; Kirmani, Amna ; Price, Linda L.The Journal of consumer research, 2018-02, Vol.44 (5), p.955-959 [Periódico revisado por pares]Oxford University PressTexto completo disponível |
| 6 |
Material Type: Artigo
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JM as a Marketplace of IdeasMoorman, Christine ; van Heerde, Harald J. ; Moreau, C. Page ; Palmatier, Robert W.Journal of marketing, 2019-01, Vol.83 (1), p.1-7 [Periódico revisado por pares]Los Angeles, CA: Sage Publications, IncTexto completo disponível |
| 7 |
Material Type: Artigo
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Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketingHulland, John ; Houston, Mark B.Journal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.351-359 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 8 |
Material Type: Artigo
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Sharing Data and Materials in Psychological ScienceLindsay, D. StephenPsychological science, 2017-06, Vol.28 (6), p.699-702 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
| 9 |
Material Type: Artigo
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(Mental) Healthcare Consumerism in the Metaverse: Is There a Benefit?Wiederhold, Brenda KCyberpsychology, behavior and social networking, 2023-03, Vol.26 (3), p.145-146 [Periódico revisado por pares]United States: Mary Ann Liebert, Inc., publishersTexto completo disponível |
| 10 |
Material Type: Artigo
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The future of technology and marketing: a multidisciplinary perspectiveGrewal, Dhruv ; Hulland, John ; Kopalle, Praveen K. ; Karahanna, ElenaJournal of the Academy of Marketing Science, 2020, Vol.48 (1), p.1-8 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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