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Material Type: Artigo
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Artificial Intelligence and Marketing: Pitfalls and OpportunitiesDe Bruyn, Arnaud ; Viswanathan, Vijay ; Beh, Yean Shan ; Brock, Jürgen Kai-Uwe ; von Wangenheim, FlorianJournal of interactive marketing, 2020-08, Vol.51 (1), p.91-105 [Periódico revisado por pares]Los Angeles, CA: Elsevier IncTexto completo disponível |
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Authenticity under threat: When social media influencers need to go beyond self-presentationAudrezet, Alice ; de Kerviler, Gwarlann ; Guidry Moulard, JulieJournal of business research, 2020-09, Vol.117, p.557-569 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Managing uncertainty during a global pandemic: An international business perspectiveSharma, Piyush ; Leung, T.Y. ; Kingshott, Russel P.J. ; Davcik, Nebojsa S. ; Cardinali, SilvioJournal of business research, 2020-08, Vol.116, p.188-192 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online ExperiencePetit, Olivia ; Velasco, Carlos ; Spence, CharlesJournal of interactive marketing, 2019-02, Vol.45, p.42-61 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Metaverse marketing: How the metaverse will shape the future of consumer research and practiceDwivedi, Yogesh K. ; Hughes, Laurie ; Wang, Yichuan ; Alalwan, Ali A. ; Ahn, Sun J. (Grace) ; Balakrishnan, Janarthanan ; Barta, Sergio ; Belk, Russell ; Buhalis, Dimitrios ; Dutot, Vincent ; Felix, Reto ; Filieri, Raffaele ; Flavián, Carlos ; Gustafsson, Anders ; Hinsch, Chris ; Hollensen, Svend ; Jain, Varsha ; Kim, Jooyoung ; Krishen, Anjala S. ; Lartey, Jared O. ; Pandey, Neeraj ; Ribeiro‐Navarrete, Samuel ; Raman, Ramakrishnan ; Rauschnabel, Philipp A. ; Sharma, Amalesh ; Sigala, Marianna ; Veloutsou, Cleopatra ; Wirtz, JochenPsychology & marketing, 2023-04, Vol.40 (4), p.750-776 [Periódico revisado por pares]Hoboken: Wiley Periodicals IncTexto completo disponível |
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Material Type: Artigo
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Brand activism: Does courting controversy help or hurt a brand?Mukherjee, Sourjo ; Althuizen, NiekInternational journal of research in marketing, 2020-12, Vol.37 (4), p.772-788 [Periódico revisado por pares]Elsevier B.VTexto completo disponível |
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Material Type: Artigo
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Supply chain management during and post-COVID-19 pandemic: Mitigation strategies and practical lessons learnedRaj, Alok ; Mukherjee, Abheek Anjan ; de Sousa Jabbour, Ana Beatriz Lopes ; Srivastava, Samir K.Journal of business research, 2022-03, Vol.142, p.1125-1139 [Periódico revisado por pares]United States: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Artificial intelligence and business models in the sustainable development goals perspective: A systematic literature reviewDi Vaio, Assunta ; Palladino, Rosa ; Hassan, Rohail ; Escobar, OctavioJournal of business research, 2020-12, Vol.121, p.283-314 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Wine tourism experience: A netnography studyVo Thanh, Tan ; Kirova, ValentinaJournal of business research, 2018-02, Vol.83, p.30-37 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Navigating the validity tradeoffs of entrepreneurship research experiments: A systematic review and best-practice suggestionsGrégoire, Denis A. ; Binder, Julia K. ; Rauch, AndreasJournal of business venturing, 2019-03, Vol.34 (2), p.284-310 [Periódico revisado por pares]Elsevier IncTexto completo disponível |