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1
Artificial Intelligence and Marketing: Pitfalls and Opportunities
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Artificial Intelligence and Marketing: Pitfalls and Opportunities

De Bruyn, Arnaud ; Viswanathan, Vijay ; Beh, Yean Shan ; Brock, Jürgen Kai-Uwe ; von Wangenheim, Florian

Journal of interactive marketing, 2020-08, Vol.51 (1), p.91-105 [Periódico revisado por pares]

Los Angeles, CA: Elsevier Inc

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Authenticity under threat: When social media influencers need to go beyond self-presentation
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Authenticity under threat: When social media influencers need to go beyond self-presentation

Audrezet, Alice ; de Kerviler, Gwarlann ; Guidry Moulard, Julie

Journal of business research, 2020-09, Vol.117, p.557-569 [Periódico revisado por pares]

Elsevier Inc

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3
Managing uncertainty during a global pandemic: An international business perspective
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Artigo
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Managing uncertainty during a global pandemic: An international business perspective

Sharma, Piyush ; Leung, T.Y. ; Kingshott, Russel P.J. ; Davcik, Nebojsa S. ; Cardinali, Silvio

Journal of business research, 2020-08, Vol.116, p.188-192 [Periódico revisado por pares]

Elsevier Inc

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4
Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience
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Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience

Petit, Olivia ; Velasco, Carlos ; Spence, Charles

Journal of interactive marketing, 2019-02, Vol.45, p.42-61 [Periódico revisado por pares]

Elsevier Inc

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5
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
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Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K. ; Hughes, Laurie ; Wang, Yichuan ; Alalwan, Ali A. ; Ahn, Sun J. (Grace) ; Balakrishnan, Janarthanan ; Barta, Sergio ; Belk, Russell ; Buhalis, Dimitrios ; Dutot, Vincent ; Felix, Reto ; Filieri, Raffaele ; Flavián, Carlos ; Gustafsson, Anders ; Hinsch, Chris ; Hollensen, Svend ; Jain, Varsha ; Kim, Jooyoung ; Krishen, Anjala S. ; Lartey, Jared O. ; Pandey, Neeraj ; Ribeiro‐Navarrete, Samuel ; Raman, Ramakrishnan ; Rauschnabel, Philipp A. ; Sharma, Amalesh ; Sigala, Marianna ; Veloutsou, Cleopatra ; Wirtz, Jochen

Psychology & marketing, 2023-04, Vol.40 (4), p.750-776 [Periódico revisado por pares]

Hoboken: Wiley Periodicals Inc

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6
Brand activism: Does courting controversy help or hurt a brand?
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Brand activism: Does courting controversy help or hurt a brand?

Mukherjee, Sourjo ; Althuizen, Niek

International journal of research in marketing, 2020-12, Vol.37 (4), p.772-788 [Periódico revisado por pares]

Elsevier B.V

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7
Supply chain management during and post-COVID-19 pandemic: Mitigation strategies and practical lessons learned
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Artigo
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Supply chain management during and post-COVID-19 pandemic: Mitigation strategies and practical lessons learned

Raj, Alok ; Mukherjee, Abheek Anjan ; de Sousa Jabbour, Ana Beatriz Lopes ; Srivastava, Samir K.

Journal of business research, 2022-03, Vol.142, p.1125-1139 [Periódico revisado por pares]

United States: Elsevier Inc

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8
Artificial intelligence and business models in the sustainable development goals perspective: A systematic literature review
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Artificial intelligence and business models in the sustainable development goals perspective: A systematic literature review

Di Vaio, Assunta ; Palladino, Rosa ; Hassan, Rohail ; Escobar, Octavio

Journal of business research, 2020-12, Vol.121, p.283-314 [Periódico revisado por pares]

Elsevier Inc

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9
Wine tourism experience: A netnography study
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Wine tourism experience: A netnography study

Vo Thanh, Tan ; Kirova, Valentina

Journal of business research, 2018-02, Vol.83, p.30-37 [Periódico revisado por pares]

Elsevier Inc

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10
Navigating the validity tradeoffs of entrepreneurship research experiments: A systematic review and best-practice suggestions
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Navigating the validity tradeoffs of entrepreneurship research experiments: A systematic review and best-practice suggestions

Grégoire, Denis A. ; Binder, Julia K. ; Rauch, Andreas

Journal of business venturing, 2019-03, Vol.34 (2), p.284-310 [Periódico revisado por pares]

Elsevier Inc

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