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1
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Monga, Alokparna Basu ; John, Deborah Roedder

Journal of marketing, 2010-05, Vol.74 (3), p.80-92 [Periódico revisado por pares]

American Marketing Association

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2
Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
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Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications

Ramaswamy, Venkat ; Ozcan, Kerimcan

Journal of marketing, 2018-07, Vol.82 (4), p.19-31 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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3
Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter
Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter
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Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter

Dion, Delphine ; Borraz, Stéphane

Journal of marketing, 2017-09, Vol.81 (5), p.67-85 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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4
Customer Satisfaction, Cash Flow, and Shareholder Value
Customer Satisfaction, Cash Flow, and Shareholder Value
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Customer Satisfaction, Cash Flow, and Shareholder Value

Gruca, Thomas S. ; Rego, Lopo L.

Journal of marketing, 2005-07, Vol.69 (3), p.115-130 [Periódico revisado por pares]

Chicago: American Marketing Association

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5
Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach
Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach
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Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach

Brady, Michael K. ; Cronin, J. Joseph

Journal of marketing, 2001-07, Vol.65 (3), p.34-49 [Periódico revisado por pares]

Chicago: American Marketing Association

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6
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
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The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance

Matsuno, Ken ; Mentzer, John T. ; Özsomer, Ayşegül

Journal of marketing, 2002-07, Vol.66 (3), p.18-32 [Periódico revisado por pares]

Chicago: American Marketing Association

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7
Market Orientation and the Learning Organization
Market Orientation and the Learning Organization
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Market Orientation and the Learning Organization

Slater, Stanley F. ; Narver, John C.

Journal of marketing, 1995-07, Vol.59 (3), p.63-74 [Periódico revisado por pares]

New York: American Marketing Association

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8
Sociocognitive Dynamics in a Product Market
Sociocognitive Dynamics in a Product Market
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Sociocognitive Dynamics in a Product Market

Rosa, José Antonio ; Porac, Joseph F. ; Runser-Spanjol, Jelena ; Saxon, Michael S.

Journal of marketing, 1999-01, Vol.63 (4_suppl1), p.64-77 [Periódico revisado por pares]

New York: American Marketing Association

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9
Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
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Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

Srivastava, Rajendra K. ; Shervani, Tasadduq A. ; Fahey, Liam

Journal of marketing, 1999-01, Vol.63 (4_suppl1), p.168-179 [Periódico revisado por pares]

New York: American Marketing Association

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10
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
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Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Bitner, Mary Jo

Journal of marketing, 1992-04, Vol.56 (2), p.57-71 [Periódico revisado por pares]

New York: American Marketing Association

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