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Material Type: Artigo
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The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research DirectionsEliashberg, Jehoshua ; Elberse, Anita ; Leenders, Mark A.A.MMarketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.638-661 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Measuring Word of Mouth's Impact on Theatrical Movie AdmissionsMoul, Charles C.Journal of economics & management strategy, 2007-12, Vol.16 (4), p.859-892 [Periódico revisado por pares]Malden, USA: Blackwell Publishing IncTexto completo disponível |
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3 |
Material Type: Artigo
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Manufactured Authenticity and Creative Voice in Cultural IndustriesJones, Candace ; Anand, N. ; Alvarez, Josè LuisJournal of management studies, 2005-07, Vol.42 (5), p.893-899 [Periódico revisado por pares]Oxford, UK: Blackwell Publishing LtdTexto completo disponível |
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4 |
Material Type: Artigo
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How Complex Do Movie Channel Contracts Need to Be?Raut, Sumit ; Swami, Sanjeev ; Lee, Eunkyu ; Weinberg, Charles BMarketing science (Providence, R.I.), 2008-07, Vol.27 (4), p.627-641 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Cross-cultural differences in evaluating product characteristics: motion picturesBudeva, DesislavaManagement research review, 2010-04, Vol.33 (5), p.423-436 [Periódico revisado por pares]Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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The first global entertainment company: Explaining Pathé's dominance in the pre-Hollywood film industrySilver, JonContinuum (Mount Lawley, W.A.), 2010-12, Vol.24 (6), p.877-895 [Periódico revisado por pares]Abingdon: Taylor & Francis GroupTexto completo disponível |