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From branded to endorsement corporate identity strategy: the case of the Fattals Hotel Management GroupHerstein, Ram ; Mitki, YoramTourism review (Association internationale d'experts scientifiques du tourisme), 2008-08, Vol.63 (3), p.48-56 [Periódico revisado por pares]Bingley: Emerald Group Publishing LimitedTexto completo disponível |