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Material Type: Livro
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An Internet for the People: The Politics and Promise of craigslistLingel, JessaUnited States: Princeton University Press 2020Texto completo disponível |
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Material Type: Artigo
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Emotion-Induced Engagement in Internet Video AdvertisementsTEIXEIRA, THALES ; WEDEL, MICHEL ; PIETERS, RIKJournal of marketing research, 2012-04, Vol.49 (2), p.144-159 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Promotional Chat on the InternetMayzlin, DinaMarketing science (Providence, R.I.), 2006-03, Vol.25 (2), p.155-163 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive AdvertisingKo, Hanjun ; Cho, Chang-Hoan ; Roberts, Marilyn S.Journal of advertising, 2005-06, Vol.34 (2), p.57-70 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
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Material Type: Artigo
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The Online Market’s Invisible Hand: Internet Media and Rising PopulismBennett, Andrew ; Seyis, DidemPolitical studies, 2023-08, Vol.71 (3), p.655-675 [Periódico revisado por pares]London, England: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key SourcesKim, Juran ; McMillan, Sally J.Journal of advertising, 2008-04, Vol.37 (1), p.99-112 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
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Material Type: Artigo
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Internet Channel Entry: A Strategic Analysis of Mixed Channel StructuresYoo, Weon Sang ; Lee, EunkyuMarketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.29-41 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
8 |
Material Type: Artigo
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The Effect of Banner Advertising on Internet PurchasingManchanda, Puneet ; Dubé, Jean-Pierre ; Goh, Khim Yong ; Chintagunta, Pradeep K.Journal of marketing research, 2006-02, Vol.43 (1), p.98-108 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field ExperimentHOBAN, PAUL R. ; BUCKLIN, RANDOLPH E.Journal of marketing research, 2015-06, Vol.52 (3), p.375-393 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Optimal Internet Media SelectionDanaher, Peter J. ; Lee, Janghyuk ; Kerbache, LaoucineMarketing science (Providence, R.I.), 2010-03, Vol.29 (2), p.336-347 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |