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Material Type: Artigo
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Two-sided Internet platforms: A business model lifecycle perspectiveMuzellec, Laurent ; Ronteau, Sébastien ; Lambkin, MaryIndustrial marketing management, 2015-02, Vol.45, p.139-150 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Blending Internet-of-Things (IoT) solutions into relationship marketing strategiesLo, Fang-Yi ; Campos, NayaraTechnological forecasting & social change, 2018-12, Vol.137, p.10-18 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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The internet, consumer empowerment and marketing strategiesPires, Guilherme D ; Stanton, John ; Rita, Paulo Tiu Wright, LenEuropean journal of marketing, 2006-09, Vol.40 (9/10), p.936-949 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Sustaining the luxury brand on the InternetOkonkwo, UchéThe journal of brand management, 2009-03, Vol.16 (5-6), p.302-310 [Periódico revisado por pares]London: Palgrave Macmillan UKTexto completo disponível |
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Material Type: Artigo
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International marketing and the internet: a research overview and the path forwardSamiee, SaeedInternational marketing review, 2020-07, Vol.37 (3), p.425-436 [Periódico revisado por pares]London: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Consumer resistance to internet banking: postponers, opponents and rejectorsLaukkanen, Pekka ; Sinkkonen, Suvi ; Laukkanen, TommiInternational journal of bank marketing, 2008-01, Vol.26 (6), p.440-455 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Retailing Strategies for Power Retailers with a Generator Background Considering Energy Conservation Services under the Internet of ThingsDou, Xun ; Zhou, Jiazhe ; Ding, Yanbo ; Li, Jiacheng ; Cao, Yang ; Shan, Maohua ; Yuan, HaoSensors (Basel, Switzerland), 2022-09, Vol.22 (17), p.6612 [Periódico revisado por pares]Basel: MDPI AGTexto completo disponível |
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Material Type: Artigo
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Internet of things-assisted integrated framework for electronic market applicationYou, Tao ; S, BalamuruganElectronic library, 2022-02, Vol.40 (1/2), p.1-17 [Periódico revisado por pares]Oxford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Strategies for reducing consumers' risk aversion in Internet shoppingJiuan Tan, SooThe Journal of consumer marketing, 1999-04, Vol.16 (2), p.163-180 [Periódico revisado por pares]Santa Barbara: MCB UP LtdTexto completo disponível |
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Material Type: Artigo
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Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of loversÜçok Hughes, Mine ; Bendoni, Wendy K. ; Pehlivan, EkinThe journal of product & brand management, 2016-01, Vol.25 (4), p.357-364 [Periódico revisado por pares]Santa Barbara: Emerald Group Publishing LimitedTexto completo disponível |