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Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences
Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences
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Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences

Dahl, Darren W. ; Moreau, C. Page

Journal of marketing research, 2007-08, Vol.44 (3), p.357-369 [Periódico revisado por pares]

Chicago: American Marketing Association

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2
Customization in Luxury Brands: Can Valentino Get Personal?
Customization in Luxury Brands: Can Valentino Get Personal?
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Customization in Luxury Brands: Can Valentino Get Personal?

Moreau, C. Page ; Prandelli, Emanuela ; Schreier, Martin ; Hieke, Silke

Journal of marketing research, 2020-10, Vol.57 (5), p.937-947 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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3
Designing the Solution: The Impact of Constraints on Consumers’ Creativity
Designing the Solution: The Impact of Constraints on Consumers’ Creativity
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Designing the Solution: The Impact of Constraints on Consumers’ Creativity

Moreau, C. Page ; Dahl, Darren W. Dawn Iacobucci served as editor and Eugene Anderson served as associate editor for this article.

The Journal of consumer research, 2005-06, Vol.32 (1), p.13-22 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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4
Freshman year financial aid nudges: An experiment to increase FAFSA renewal and college persistence
Freshman year financial aid nudges: An experiment to increase FAFSA renewal and college persistence
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Freshman year financial aid nudges: An experiment to increase FAFSA renewal and college persistence

Castleman, Benjamin L ; Page, Lindsey C

The Journal of human resources, 2016-04, Vol.51 (2), p.389-415 [Periódico revisado por pares]

Madison: University of Wisconsin Press

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5
The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity
The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity
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The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity

MOREAU, C. PAGE ; ENGESET, MARIT GUNDERSEN

Journal of marketing research, 2016-02, Vol.53 (1), p.18-30 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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6
From Vision to Reality: Lessons in Creating a Marketplace of Ideas
From Vision to Reality: Lessons in Creating a Marketplace of Ideas
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From Vision to Reality: Lessons in Creating a Marketplace of Ideas

Moorman, Christine ; van Heerde, Harald J. ; Page Moreau, C. ; Palmatier, Robert W.

Journal of marketing, 2022-11, Vol.86 (6), p.4-12 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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7
The Rise of New Technologies in Marketing: A Framework and Outlook
The Rise of New Technologies in Marketing: A Framework and Outlook
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The Rise of New Technologies in Marketing: A Framework and Outlook

Hoffman, Donna L. ; Moreau, C. Page ; Stremersch, Stefan ; Wedel, Michel

Journal of marketing, 2022-01, Vol.86 (1), p.1-6 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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8
To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self‐Designed Products
To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self‐Designed Products
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To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self‐Designed Products

Moreau, C. Page ; Herd, Kelly B. John Deighton served as editor and Deborah MacInnis served as associate editor for this article

The Journal of consumer research, 2010-02, Vol.36 (5), p.806-819 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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9
Challenging the Boundaries of Marketing
Challenging the Boundaries of Marketing
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Challenging the Boundaries of Marketing

Moorman, Christine ; van Heerde, Harald J. ; Moreau, C. Page ; Palmatier, Robert W.

Journal of marketing, 2019-09, Vol.83 (5), p.1-4 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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10
JM as a Marketplace of Ideas
JM as a Marketplace of Ideas
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JM as a Marketplace of Ideas

Moorman, Christine ; van Heerde, Harald J. ; Moreau, C. Page ; Palmatier, Robert W.

Journal of marketing, 2019-01, Vol.83 (1), p.1-7 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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