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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Artigo
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Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research DirectionsRosengren, Sara ; Campbell, ColinJournal of advertising, 2021-10, Vol.50 (5), p.505-509 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
| 2 |
Material Type: Artigo
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Market Provision of Broadcasting: A Welfare AnalysisAnderson, Simon P. ; Coate, StephenThe Review of economic studies, 2005-10, Vol.72 (4), p.947-972 [Periódico revisado por pares]Oxford: Wiley-BlackwellTexto completo disponível |
| 3 |
Material Type: Artigo
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Targeting in advertising markets: implications for offline versus online mediaBergemann, Dirk ; Bonatti, AlessandroThe Rand journal of economics, 2011-09, Vol.42 (3), p.417-443 [Periódico revisado por pares]Malden, USA: Blackwell Publishing IncTexto completo disponível |
| 4 |
Material Type: Artigo
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Online Social Advertising via Influential EndorsersLi, Yung-Ming ; Lee, Yi-Lin ; Lien, Nine-JunInternational journal of electronic commerce, 2012-04, Vol.16 (3), p.119-154 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
| 5 |
Material Type: Artigo
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Consumers' Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?Franke, Claudia ; Groeppel-Klein, Andrea ; Müller, KatrinJournal of advertising, 2023-08, Vol.52 (4), p.523-539 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
| 6 |
Material Type: Artigo
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Advertising Repetition and Placement Issues in On-Line EnvironmentsYaveroglu, Idil ; Donthu, NaveenJournal of advertising, 2008-07, Vol.37 (2), p.31-44 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
| 7 |
Material Type: Artigo
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The Impact of Comedic Violence on Viral Advertising EffectivenessBrown, Mark R. ; Bhadury, Roop K. ; Pope, Nigel K. LlJournal of advertising, 2010-04, Vol.39 (1), p.49-66 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
| 8 |
Material Type: Artigo
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A Decade of Online Advertising Research: What We Learned and What We Need to KnowLiu-Thompkins, YupingJournal of advertising, 2019-01, Vol.48 (1), p.1-13 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
| 9 |
Material Type: Artigo
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Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated AdvertisingCampbell, Colin ; Plangger, Kirk ; Sands, Sean ; Kietzmann, JanJournal of advertising, 2022-04, Vol.51 (1), p.22-38 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
| 10 |
Material Type: Artigo
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Mobile Technology and Advertising: Moving the Research Agenda ForwardBernritter, Stefan F. ; Okazaki, Shintaro ; West, Douglas C.Journal of advertising, 2022-08, Vol.51 (4), p.407-410 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
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