Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Artigo
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A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at FacebookGordon, Brett R ; Zettelmeyer, Florian ; Bhargava, Neha ; Chapsky, DanMarketing science (Providence, R.I.), 2019-03, Vol.38 (2), p.193-225 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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2 |
Material Type: Artigo
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Uninformative Advertising as an Invitation to SearchMayzlin, Dina ; Shin, JiwoongMarketing science (Providence, R.I.), 2011-07, Vol.30 (4), p.666-685 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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3 |
Material Type: Artigo
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Online Display Advertising: Targeting and ObtrusivenessGoldfarb, Avi ; Tucker, CatherineMarketing science (Providence, R.I.), 2011-05, Vol.30 (3), p.389-404 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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4 |
Material Type: Artigo
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Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand PerformanceGopinath, Shyam ; Thomas, Jacquelyn S. ; Krishnamurthi, LakshmanMarketing science (Providence, R.I.), 2014-03, Vol.33 (2), p.241-258 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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5 |
Material Type: Artigo
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Morphing Banner AdvertisingUrban, Glen L. ; Liberali, Guilherme (Gui) ; MacDonald, Erin ; Bordley, Robert ; Hauser, John R.Marketing science (Providence, R.I.), 2014-01, Vol.33 (1), p.27-46 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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6 |
Material Type: Artigo
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Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?Johnson, Garrett A. ; Shriver, Scott K. ; Du, ShaoyinMarketing science (Providence, R.I.), 2020-01, Vol.39 (1), p.33-51 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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7 |
Material Type: Artigo
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Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad EffectivenessLiu, Jia ; Hill, ShawndraMarketing science (Providence, R.I.), 2021-01, Vol.40 (1), p.13-22 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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8 |
Material Type: Artigo
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A Dynamic Model of Sponsored Search AdvertisingYao, Song ; Mela, Carl F.Marketing science (Providence, R.I.), 2011-05, Vol.30 (3), p.447-468 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Positive Effects of Negative Publicity: When Negative Reviews Increase SalesBerger, Jonah ; Sorensen, Alan T. ; Rasmussen, Scott J.Marketing science (Providence, R.I.), 2010-09, Vol.29 (5), p.815-827 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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10 |
Material Type: Artigo
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Personalization in Email Marketing: The Role of Noninformative Advertising ContentSahni, Navdeep S. ; Wheeler, S. Christian ; Chintagunta, PradeepMarketing science (Providence, R.I.), 2018-03, Vol.37 (2), p.236-258 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |