Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Artigo
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Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research DirectionsRosengren, Sara ; Campbell, ColinJournal of advertising, 2021-10, Vol.50 (5), p.505-509 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
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2 |
Material Type: Artigo
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Television Advertising and Online SearchJoo, Mingyu ; Wilbur, Kenneth C. ; Cowgill, Bo ; Zhu, YiManagement science, 2014-01, Vol.60 (1), p.56-73 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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3 |
Material Type: Artigo
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A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at FacebookGordon, Brett R ; Zettelmeyer, Florian ; Bhargava, Neha ; Chapsky, DanMarketing science (Providence, R.I.), 2019-03, Vol.38 (2), p.193-225 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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4 |
Material Type: Artigo
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Uninformative Advertising as an Invitation to SearchMayzlin, Dina ; Shin, JiwoongMarketing science (Providence, R.I.), 2011-07, Vol.30 (4), p.666-685 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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5 |
Material Type: Artigo
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How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising ElasticitiesSETHURAMAN, RAJ ; TELLIS, GERARD J. ; BRIESCH, RICHARD A.Journal of marketing research, 2011-06, Vol.48 (3), p.457-471 [Periódico revisado por pares]American Marketing AssociationTexto completo disponível |
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6 |
Material Type: Artigo
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Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search AdvertisingDINNER, ISAAC M. ; VAN HEERDE, HARALD J. ; NESLIN, SCOTT A.Journal of marketing research, 2014-10, Vol.51 (5), p.527-545 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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7 |
Material Type: Artigo
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Online Display Advertising: Targeting and ObtrusivenessGoldfarb, Avi ; Tucker, CatherineMarketing science (Providence, R.I.), 2011-05, Vol.30 (3), p.389-404 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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8 |
Material Type: Artigo
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The Online Advertising Industry: Economics, Evolution, and PrivacyEvans, David S.The Journal of economic perspectives, 2009-07, Vol.23 (3), p.37-60 [Periódico revisado por pares]Nashville: American Economic AssociationTexto completo disponível |
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9 |
Material Type: Artigo
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Does It Pay to Be Real? Understanding Authenticity in TV AdvertisingBecker, Maren ; Wiegand, Nico ; Reinartz, Werner J.Journal of marketing, 2019-01, Vol.83 (1), p.24-50 [Periódico revisado por pares]Los Angeles, CA: Sage Publications, IncTexto completo disponível |
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10 |
Material Type: Artigo
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Advertising Expensive MortgagesGURUN, UMIT G. ; MATVOS, GREGOR ; SERU, AMITThe Journal of finance (New York), 2016-10, Vol.71 (5), p.2371-2416 [Periódico revisado por pares]Cambridge: Blackwell Publishing LtdTexto completo disponível |