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1
Disentangling Preferences and Learning in Brand Choice Models
Disentangling Preferences and Learning in Brand Choice Models
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Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan

Marketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Periódico revisado por pares]

Linthicum: INFORMS

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2
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
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The Effect of Media Advertising on Brand Consideration and Choice

Terui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.

Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Periódico revisado por pares]

Linthicum: INFORMS

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3
A Cross-Category Model of Households' Incidence and Quantity Decisions
A Cross-Category Model of Households' Incidence and Quantity Decisions
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A Cross-Category Model of Households' Incidence and Quantity Decisions

Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.

Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Periódico revisado por pares]

Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)

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4
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
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Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis

Mehta, Nitin

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.196-217 [Periódico revisado por pares]

Linthicum: INFORMS

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5
Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model
Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model
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Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model

Uncles, Mark ; Lee, David

Marketing letters, 2006-01, Vol.17 (1), p.17-29 [Periódico revisado por pares]

New York: Springer

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6
Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
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Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China

Tian, Kelly ; Dong, Lily

Florence: Taylor & Francis 2010

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7
On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects
On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects
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On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects

Andrews, Rick L ; Ainslie, Andrew ; Currim, Imran S

Management science, 2008-01, Vol.54 (1), p.83-99 [Periódico revisado por pares]

Linthicum, MD: INFORMS

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8
Modeling the selection of fast-food franchises among Japanese consumers
Modeling the selection of fast-food franchises among Japanese consumers
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Modeling the selection of fast-food franchises among Japanese consumers

Laroche, Michel ; Takahashi, Ikuo ; Kalamas, Maria ; Teng, Lefa

Journal of business research, 2005-08, Vol.58 (8), p.1121-1131 [Periódico revisado por pares]

New York: Elsevier Inc

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9
Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning
Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning
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Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning

Roehm, Harper A. ; Roehm, Michelle L.

Marketing letters, 2004-12, Vol.15 (4), p.213-221 [Periódico revisado por pares]

New York: Kluwer Academic Publishers

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10
Panel data analysis of household brand choices
Panel data analysis of household brand choices
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Panel data analysis of household brand choices

Chintagunta, Pradeep ; Kyriazidou, Ekaterini ; Perktold, Josef

Journal of econometrics, 2001-07, Vol.103 (1), p.111-153 [Periódico revisado por pares]

Amsterdam: Elsevier B.V

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