skip to main content
Idioma:
Resultados 1 2 3 4 5 next page
Mostrar Somente
Refinado por: assunto: Marketing remover Brand Choice remover assunto: Consumer Behavior remover
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Possessive brand names in brand preferences and choice: the role of inferred control
Possessive brand names in brand preferences and choice: the role of inferred control
Material Type:
Artigo 		Adicionar ao Meu Espaço

Possessive brand names in brand preferences and choice: the role of inferred control

Khamitov, Mansur ; Puzakova, Marina

Journal of the Academy of Marketing Science, 2022-09, Vol.50 (5), p.1032-1051 [Periódico revisado por pares]

New York: Springer US

Texto completo disponível

Citações Citado por
2
The impact of brand trust on consumers' behavior toward agricultural products' regional public brand
The impact of brand trust on consumers' behavior toward agricultural products' regional public brand
Material Type:
Artigo 		Adicionar ao Meu Espaço

The impact of brand trust on consumers' behavior toward agricultural products' regional public brand

Liu, Qiyun ; Wang, Xinyuan Trzebiński, Wojciech

PloS one, 2023-11, Vol.18 (11), p.e0295133-e0295133 [Periódico revisado por pares]

United States: Public Library of Science

Texto completo disponível

Citações Citado por
3
Disentangling Preferences and Learning in Brand Choice Models
Disentangling Preferences and Learning in Brand Choice Models
Material Type:
Artigo 		Adicionar ao Meu Espaço

Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan

Marketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por
4
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
Material Type:
Artigo 		Adicionar ao Meu Espaço

Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior

Bruno, Hernán A. ; Cebollada, Javier ; Chintagunta, Pradeep K.

Marketing science (Providence, R.I.), 2018-07, Vol.37 (4), p.631-648 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por
5
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
Material Type:
Artigo 		Adicionar ao Meu Espaço

The Effect of Media Advertising on Brand Consideration and Choice

Terui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.

Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por
6
A Cross-Category Model of Households' Incidence and Quantity Decisions
A Cross-Category Model of Households' Incidence and Quantity Decisions
Material Type:
Artigo 		Adicionar ao Meu Espaço

A Cross-Category Model of Households' Incidence and Quantity Decisions

Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.

Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Periódico revisado por pares]

Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)

Texto completo disponível

Citações Citado por
7
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Material Type:
Artigo 		Adicionar ao Meu Espaço

Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis

Mehta, Nitin

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.196-217 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por
8
Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model
Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model
Material Type:
Artigo 		Adicionar ao Meu Espaço

Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model

Uncles, Mark ; Lee, David

Marketing letters, 2006-01, Vol.17 (1), p.17-29 [Periódico revisado por pares]

New York: Springer

Texto completo disponível

Citações Citado por
9
Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
Material Type:
Livro 		Adicionar ao Meu Espaço

Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China

Tian, Kelly ; Dong, Lily

Florence: Taylor & Francis 2010

Texto completo disponível

Citações Citado por
10
On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects
On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects
Material Type:
Artigo 		Adicionar ao Meu Espaço

On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects

Andrews, Rick L ; Ainslie, Andrew ; Currim, Imran S

Management science, 2008-01, Vol.54 (1), p.83-99 [Periódico revisado por pares]

Linthicum, MD: INFORMS

Texto completo disponível

Citações Citado por
Resultados 1 2 3 4 5 next page

Personalize Seus Resultados

  1. Editar

Refine Search Results

Expandir Meus Resultados

  1.   

Mostrar Somente

  1. Revistas revisadas por pares (42)

Refinar Meus Resultados

Tipo de Recurso 

  1. Artigos  (44)
  2. magazinearticle  (2)
  3. Newsletter Articles  (1)
  4. Livros  (1)
  5. Mais opções open sub menu

Data de Publicação 

De até
Refinar
  1. Antes de1996  (7)
  2. 1996Até2002  (12)
  3. 2003Até2007  (9)
  4. 2008Até2015  (15)
  5. Após 2015  (8)
  6. Mais opções open sub menu

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.