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Possessive brand names in brand preferences and choice: the role of inferred control
Possessive brand names in brand preferences and choice: the role of inferred control
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Possessive brand names in brand preferences and choice: the role of inferred control

Khamitov, Mansur ; Puzakova, Marina

Journal of the Academy of Marketing Science, 2022-09, Vol.50 (5), p.1032-1051 [Periódico revisado por pares]

New York: Springer US

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2
Disentangling Preferences and Learning in Brand Choice Models
Disentangling Preferences and Learning in Brand Choice Models
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Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan

Marketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Periódico revisado por pares]

Linthicum: INFORMS

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3
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
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Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior

Bruno, Hernán A. ; Cebollada, Javier ; Chintagunta, Pradeep K.

Marketing science (Providence, R.I.), 2018-07, Vol.37 (4), p.631-648 [Periódico revisado por pares]

Linthicum: INFORMS

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4
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
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The Effect of Media Advertising on Brand Consideration and Choice

Terui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.

Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Periódico revisado por pares]

Linthicum: INFORMS

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5
A Cross-Category Model of Households' Incidence and Quantity Decisions
A Cross-Category Model of Households' Incidence and Quantity Decisions
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A Cross-Category Model of Households' Incidence and Quantity Decisions

Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.

Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Periódico revisado por pares]

Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)

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6
Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model
Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model
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Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model

Uncles, Mark ; Lee, David

Marketing letters, 2006-01, Vol.17 (1), p.17-29 [Periódico revisado por pares]

New York: Springer

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7
Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
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Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China

Tian, Kelly ; Dong, Lily

Florence: Taylor & Francis 2010

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8
Modeling the selection of fast-food franchises among Japanese consumers
Modeling the selection of fast-food franchises among Japanese consumers
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Modeling the selection of fast-food franchises among Japanese consumers

Laroche, Michel ; Takahashi, Ikuo ; Kalamas, Maria ; Teng, Lefa

Journal of business research, 2005-08, Vol.58 (8), p.1121-1131 [Periódico revisado por pares]

New York: Elsevier Inc

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9
Persistent Preferences in Market Place Choices: Brand Loyalty, Choice Inertia, and Something in Between
Persistent Preferences in Market Place Choices: Brand Loyalty, Choice Inertia, and Something in Between
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Persistent Preferences in Market Place Choices: Brand Loyalty, Choice Inertia, and Something in Between

Muthukrishnan, A. V.

Foundations and trends in marketing, 2015-01, Vol.9 (1), p.1-82

Boston - Delft: Now Publishers

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10
Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning
Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning
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Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning

Roehm, Harper A. ; Roehm, Michelle L.

Marketing letters, 2004-12, Vol.15 (4), p.213-221 [Periódico revisado por pares]

New York: Kluwer Academic Publishers

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